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Hanes introduces new Comfort Flex Waistbands
Jul '10
Hanes, America's No. 1 Men's Underwear Brand announced its latest comfort innovation: the Comfort Flex Waistband. Designed to fit comfortably no matter the movement, the new product offers a softer, more-stretchable waistband that comfortably shifts without pinching or binding. The new feature is available on all Hanes briefs, boxers and boxer brief products.

The latest Hanes offering underscores the brand's continued commitment to delivering products that result in a more comfortable experience. Extensive consumer research conducted by Hanes reveals that the no. 1 concern for men regarding underwear bottoms is uncomfortable waistbands that pinch or bind. HanesComfort Flex Waistband was created to address these issues by maintaining a superior fit that stays in place all day.

"Hanes strives to provide superior comfort across all product categories,"said Sidney Falken, senior vice president, Hanes brand. "Our continuous stream of new innovations creates clothes that help people feel great, which is why we are excited to introduce the HanesComfort Flex waistband. We take great pride in the fact that we listen to what consumers have to say about apparel and, as a result, create products with features that address issues they have expressed."

Additionally, beginning this year, all Hanes products will carry the Comfort Guarantee seal, which reinforces the brand's commitment to superior comfort with a money-back guarantee.

Hanes, America's No. 1 Brand of Apparel Essentials, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers. Hanes is a flagship brand of Hanesbrands Inc.

Hanesbrands Inc

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