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Chairman of G2000 to address IAF World Apparel Convention
Jul '10
The influential, Mr Michael Tien, Chairman for G2000 (Apparel) Limited will deliver the keynote speech: “Is fast fashion killing fashion?” on the opening of the three-day IAF World Apparel Convention, running from 5 October 2010 at the Hong Kong Exhibition and Convention Centre and parallel to Interstoff Asia Essential Autumn.

Mr Tien commented on the relevancy of bringing the convention to Hong Kong after a 13 years absence, explaining the important role Hong Kong plays in connecting China to the rest of the fashion world industry.

"For those who desire to tap into the 1.3 billion strong Chinese consumer market, Hong Kong is the place where professional talent with China knowhow can be recruited and build teams in design, sourcing, product development, technical support, marketing, and retail to attract this massive market. More importantly, China's consumers' tastes have increasingly been influenced by their Hong Kong counterpart and brands, making this city an effective testing market for newcomers wishing to enter China,"observed Mr Tien.

Equally as prominent in the apparel industry are confirmed speakers:

• Mr. Willy Lin, Chairman of Textile Council of Hong Kong Ltd
• Mr. Steve Jesseph, President and Chief Executive Officer of WRAP
• Mr. Henry Tan, Chief Executive Officer of Luen Thai
• Ms Carmel Giblin of Sedex

Co-organised by the International Apparel Federation and Messe Frankfurt and supported by the Textile Council of Hong Kong, the 26th IAF World Apparel Convention still has some opportunities available for sponsorship. To date, the following companies have confirmed sponsorship:

• Silver Sponsor: Checkpoint Software Technologies Ltd, the US
• Premium Bronze and lunch sponsor: Avery Dennison, the US
• Bronze Sponsor: MOD'SPE, Paris , France
• Bronze Sponsor: Lectra, Paris, France
• Farewell Cocktail Sponsor: World Responsible Accredited Production (WRAP), the US
• Coffee Break Sponsor (Day 1): Hong Kong Trade Development Council (HKTDC), Hong Kong; Gerber Technology, the US7. Golf Sponsors : American & Efird; Scovill Fasteners (HK) Limited

26th IAF
World Apparal Convention
5 – 7 October 2010
Hong Kong Convention & Exhibition Centre

Messe Frankfurt is Germany's leading trade fair organiser, with 424 million euros in sales in 2009 and more than 1,660 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2009, Messe Frankfurt organised more than 90 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt (HK) Ltd.

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