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Icebreaker to debut first Running & Cycling collection
07 Jul '10
5 min read
Natural, sustainably produced Icebreaker merino controls body temperature in all climates, is highly breathable to prevent the clamminess associated with synthetics, and protects road bikers from the sun's harmful rays. It also resists odour and can be worn for days – sometimes weeks – without washing.
“The GT Bike garments have great functionality and great styling, so I'm sure road bikers are going to really happy to have their own specialist range at last,” says Icebreaker founder and CEO Jeremy Moon.
Icebreaker's mountain biking garments have a sophisticated and functional design, built for durability over long distances. Eyelet fabric gives extra breathability in heat zones, and rear zipped security pockets are easily accessible to mountain bikers wearing a hydration pack.
Commuter Bike Apparel
Icebreaker is now at the forefront of meeting the rising demand for commuting clothing. People are tiring of being stuck in traffic jams each day, and are searching for a greener, more natural and more sustainable way of making the journey to and from work.
“Bike shops tell us that commuting is their fastest-growing clothing category,” says Achten. “The challenge for us was to create a range that had all the functionality you need on a bike but that looks good enough to wear in the office.”
Natural, renewable, sustainably produced Icebreaker merino is ideal for commuting because it resists odour. Commuters can wear Icebreaker's machine-washable Commute tops all day, rather than having to change into another set of clothes when they arrive at work.
For those commuters who do choose to change into another set of clothes, Icebreaker merino is lightweight and low bulk – making it easy to stow away until its time for the commute home. Machine-washable Icebreaker merino also regulates temperature, protects against the sun's harmful rays, and is highly breathable to prevent the clamminess associated with synthetic fibres.
The Commute range combines sharp urban styling with functional features for comfort and performance. Features include: gripper elastic around hems to prevent the fabric riding up and exposing riders' lower back to cold weather; reflective tape for visibility; hip pockets that can be easily accessed by commuters wearing a messenger bag; and ergonomically-designed zip pulls.
Icebreaker has always been committed to ethical manufacturing and sustainability, and each Commute garment comes with its own unique “Baacode”. Customers can enter the Baacode online to trace the wool in their garment back through the supply chain to the New Zealand farm where it was grown.
Launched in 1994, Icebreaker was the first company in the world to develop a merino fiber layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. There are now 10 distinct pure merino fabrics in the Icebreaker system, covering underwear, mid layer, and outerwear.
“The GT Bike garments have great functionality and great styling, so I'm sure road bikers are going to really happy to have their own specialist range at last,” says Icebreaker founder and CEO Jeremy Moon.
Icebreaker's mountain biking garments have a sophisticated and functional design, built for durability over long distances. Eyelet fabric gives extra breathability in heat zones, and rear zipped security pockets are easily accessible to mountain bikers wearing a hydration pack.
Commuter Bike Apparel
Icebreaker is now at the forefront of meeting the rising demand for commuting clothing. People are tiring of being stuck in traffic jams each day, and are searching for a greener, more natural and more sustainable way of making the journey to and from work.
“Bike shops tell us that commuting is their fastest-growing clothing category,” says Achten. “The challenge for us was to create a range that had all the functionality you need on a bike but that looks good enough to wear in the office.”
Natural, renewable, sustainably produced Icebreaker merino is ideal for commuting because it resists odour. Commuters can wear Icebreaker's machine-washable Commute tops all day, rather than having to change into another set of clothes when they arrive at work.
For those commuters who do choose to change into another set of clothes, Icebreaker merino is lightweight and low bulk – making it easy to stow away until its time for the commute home. Machine-washable Icebreaker merino also regulates temperature, protects against the sun's harmful rays, and is highly breathable to prevent the clamminess associated with synthetic fibres.
The Commute range combines sharp urban styling with functional features for comfort and performance. Features include: gripper elastic around hems to prevent the fabric riding up and exposing riders' lower back to cold weather; reflective tape for visibility; hip pockets that can be easily accessed by commuters wearing a messenger bag; and ergonomically-designed zip pulls.
Icebreaker has always been committed to ethical manufacturing and sustainability, and each Commute garment comes with its own unique “Baacode”. Customers can enter the Baacode online to trace the wool in their garment back through the supply chain to the New Zealand farm where it was grown.
Launched in 1994, Icebreaker was the first company in the world to develop a merino fiber layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. There are now 10 distinct pure merino fabrics in the Icebreaker system, covering underwear, mid layer, and outerwear.
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