Home / Knowledge / News / Apparel/Garments / Launch of aden + anais exclusively for little77
Launch of aden + anais exclusively for little77
09
Jul '10
aden + anais, the baby brand widely coveted by parents and celebrities for their stylish collection of muslin swaddles, bibs, blankets and bathing cloths, announces the launch of aden + anais Exclusively for little77. Launching online in July 2010 and in-store in the fall, this new collaborative collection will be exclusive to little77 -- 77kids by American Eagle's baby line.

"We are thrilled to be one of the first brands chosen to join the launch of little77," says Raegan Moya-Jones, founder of aden + anais. "By uniting our iconic products with the remarkable design aesthetic of little77, we are creating a truly unique new must-have for families."

For this joint collection, aden + anais' wildly popular swaddles, dual-function burpy bibs, and gentle washcloths will boast delightful patterns exclusively designed by and for little77:

• swaddles: Made from 100% natural cotton muslin, this breathable 44x44 wrap has multiple uses, including swaddling, nursing cover, stroller shield and tummy time blanket.
• burpy bib: Soft and absorbent, this bib and burp cloth "in one" is specially shaped to keep things clean.
• washcloths: Plush and durable, these muslin washcloths are gentle on baby's skin.

aden + anais Exclusively for little77 swaddles will be sold in single packages, while burpy bibs will come in 2-packs and washcloths in 3-packs. aden + anais' stylized packaging will reflect little77's signature color schemes. All products will be available for online purchase in July 2010. In the fall, the collection will be available for in-store purchase at 77kids stores featuring little77, including Pittsburgh, PA; Danbury, CT; Mall of America, MN; Cherryville, NJ; Syracuse, NY and Raleigh, NC. aden + anais Exclusively for little77 products will continue to roll out in additional stores through 2011.

"aden + anais is a wonderful addition to the little77 line, and a great fit for brand," says Betsy Schumacher, chief merchandising officer, 77kids by American Eagle. "We look forward to developing innovative, inspiring products that will complement the magical experience of caring for a baby."

aden + anais was founded in 2004 by Claudia Schwartz and Raegan Moya-Jones, Australian natives who relocated to the U.S. in 1998. After becoming mothers, they were concerned by the lack of large muslin cotton fabric baby wraps traditionally used "down under." They decided to make their own version of these safe and breathable swaddles by creating aden + anais. Response from nurses, pediatricians, obstetricians, celebrities, industry experts, lactation consultants and other mothers has been overwhelming. aden + anais are recipients of the Creative Child Magazine 2007 Seal of Excellence and several prestigious iParenting media awards. Raegan-Moya Jones is also the author of Swaddle Love, a book on the art of swaddling.

77kids by American Eagle offers on-trend, high-quality clothing and accessories for kid

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search