Home / Knowledge / News / Apparel/Garments / Launch of aden + anais exclusively for little77
Launch of aden + anais exclusively for little77
Jul '10
aden + anais, the baby brand widely coveted by parents and celebrities for their stylish collection of muslin swaddles, bibs, blankets and bathing cloths, announces the launch of aden + anais Exclusively for little77. Launching online in July 2010 and in-store in the fall, this new collaborative collection will be exclusive to little77 -- 77kids by American Eagle's baby line.

"We are thrilled to be one of the first brands chosen to join the launch of little77," says Raegan Moya-Jones, founder of aden + anais. "By uniting our iconic products with the remarkable design aesthetic of little77, we are creating a truly unique new must-have for families."

For this joint collection, aden + anais' wildly popular swaddles, dual-function burpy bibs, and gentle washcloths will boast delightful patterns exclusively designed by and for little77:

• swaddles: Made from 100% natural cotton muslin, this breathable 44x44 wrap has multiple uses, including swaddling, nursing cover, stroller shield and tummy time blanket.
• burpy bib: Soft and absorbent, this bib and burp cloth "in one" is specially shaped to keep things clean.
• washcloths: Plush and durable, these muslin washcloths are gentle on baby's skin.

aden + anais Exclusively for little77 swaddles will be sold in single packages, while burpy bibs will come in 2-packs and washcloths in 3-packs. aden + anais' stylized packaging will reflect little77's signature color schemes. All products will be available for online purchase in July 2010. In the fall, the collection will be available for in-store purchase at 77kids stores featuring little77, including Pittsburgh, PA; Danbury, CT; Mall of America, MN; Cherryville, NJ; Syracuse, NY and Raleigh, NC. aden + anais Exclusively for little77 products will continue to roll out in additional stores through 2011.

"aden + anais is a wonderful addition to the little77 line, and a great fit for brand," says Betsy Schumacher, chief merchandising officer, 77kids by American Eagle. "We look forward to developing innovative, inspiring products that will complement the magical experience of caring for a baby."

aden + anais was founded in 2004 by Claudia Schwartz and Raegan Moya-Jones, Australian natives who relocated to the U.S. in 1998. After becoming mothers, they were concerned by the lack of large muslin cotton fabric baby wraps traditionally used "down under." They decided to make their own version of these safe and breathable swaddles by creating aden + anais. Response from nurses, pediatricians, obstetricians, celebrities, industry experts, lactation consultants and other mothers has been overwhelming. aden + anais are recipients of the Creative Child Magazine 2007 Seal of Excellence and several prestigious iParenting media awards. Raegan-Moya Jones is also the author of Swaddle Love, a book on the art of swaddling.

77kids by American Eagle offers on-trend, high-quality clothing and accessories for kid

Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search