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VLOV men's apparel expects double digit growth in 2010
13 Jul '10
4 min read
Mr. Wu went on to say, "Another key component of our growth strategy is the continued execution of targeted advertising and marketing programs designed to generate increased brand awareness and create strong demand for VLOV products. In 2010, we plan to spend 8% to 10% of total sales on advertising and marketing, which is up from 5% of sales in 2009. Our target demographic - the 15 to 34 year old, middle-upper income male Chinese consumer - is fashion-forward, brand-conscious and has significant disposable income to allocate to his wardrobe. We're providing him with chic, stylish, head-to-toe outfitting and a compelling shopping environment that reflects the contemporary, sophisticated image of our brand."
VLOV, Inc., a leading lifestyle apparel designer based in China, designs, sources and markets VLOV brand fashion-forward apparel for men ages 15 to 34. VLOV products are sold through 742 points of sale across northern, central and southern China.
VLOV, Inc., a leading lifestyle apparel designer based in China, designs, sources and markets VLOV brand fashion-forward apparel for men ages 15 to 34. VLOV products are sold through 742 points of sale across northern, central and southern China.
VLOV Inc
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