Home / Knowledge / News / Apparel/Garments / Cato Fashions awarded Three Telly Awards
Cato Fashions awarded Three Telly Awards
14
Jul '10
The Cato Corporation was recently awarded three Telly Awards in the 31st annual Telly Awards competition, one for each of its three 2009 TV branding campaigns. The spring and holiday spots, entitled, "Change in Season, Change in You" and "Holiday Dinner" respectively, were awarded silver Telly Awards, the highest honor. The summer spot, entitled "New Color Palette" was awarded the bronze Telly Award.

The Telly Awards are one of the most prestigious awards in advertising and video/film production, recognizing the very best in television commercials and programs. The 2010 Telly Awards received over 11,000 entries from all over the world, of which approximately 1,100 received awards at either the silver or bronze levels.

The Cato Corporation's positioning strategy was to build brand awareness among women with active lifestyles who are looking to have all of their fashion needs met in one store. The campaign focused on communicating fashion, quality and selection to the targeted female audience.

The 2009 Cato branding campaign was created by Barber Martin Agency, of Richmond, Virginia, the company's agency of record for more than ten years, and production company Park Group with director, Kevin Emmons.

The Cato Corporation is a leading specialty retailer of value-priced women's fashion apparel and accessories operating two divisions, "Cato" and "It's Fashion" with more than 1,200 stores in 31 states. The Company's Cato division offers exclusive merchandise with fashion and quality comparable to mall specialty stores at low prices every day. The It's Fashion division offers fashion with a focus on the latest trendy styles and nationally recognized urban brands for the entire family at low prices every day.

The Cato Corporation

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Courtesy: ZDHC

Textiles | On 23rd Jan 2017

Oeko-Tex joins ZDHC programme for sustainability

Oeko-Tex, an independent textile testing institute working for the...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search