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Cato Fashions awarded Three Telly Awards
Jul '10
The Cato Corporation was recently awarded three Telly Awards in the 31st annual Telly Awards competition, one for each of its three 2009 TV branding campaigns. The spring and holiday spots, entitled, "Change in Season, Change in You" and "Holiday Dinner" respectively, were awarded silver Telly Awards, the highest honor. The summer spot, entitled "New Color Palette" was awarded the bronze Telly Award.

The Telly Awards are one of the most prestigious awards in advertising and video/film production, recognizing the very best in television commercials and programs. The 2010 Telly Awards received over 11,000 entries from all over the world, of which approximately 1,100 received awards at either the silver or bronze levels.

The Cato Corporation's positioning strategy was to build brand awareness among women with active lifestyles who are looking to have all of their fashion needs met in one store. The campaign focused on communicating fashion, quality and selection to the targeted female audience.

The 2009 Cato branding campaign was created by Barber Martin Agency, of Richmond, Virginia, the company's agency of record for more than ten years, and production company Park Group with director, Kevin Emmons.

The Cato Corporation is a leading specialty retailer of value-priced women's fashion apparel and accessories operating two divisions, "Cato" and "It's Fashion" with more than 1,200 stores in 31 states. The Company's Cato division offers exclusive merchandise with fashion and quality comparable to mall specialty stores at low prices every day. The It's Fashion division offers fashion with a focus on the latest trendy styles and nationally recognized urban brands for the entire family at low prices every day.

The Cato Corporation

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