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New Era unveils 'Capture The Flag' cap in honor of Muhammad Ali
15
Jul '10
Inspired by his great confidence and unwavering spirit, New Era Cap is proud to unveil its latest CAPTURE THE FLAG cap honoring Muhammad Ali. Often referred to as the "Athlete of the Century" and "The Greatest of All Time," Ali truly embodies the essence of the CAPTURE THE FLAG program. His career may have skyrocketed in the ring 50 years ago, but his legacy and character continue to influence generations of sports fans around the world.

New Era's limited-edition Ali CAPTURE THE FLAG pays homage to his historic gold medal victory on September 5th, 1960, during the summer games in Rome, Italy. Reminiscent of his uniform, the cap is white leather with red, white and blue satin stripes and emblazoned with his signature. The underside features a white satin lining with a gold imprint of a waving American flag and the words "Celebrating 50 Years." The Muhammad Ali Enterprises logo, featuring his signature open-armed stance, appears on the back of the cap. Each cap will be sold in a specially designed case.

New Era plans to support the collaboration at multiple events, including an in-store EA Sports Fight Night competition and an online tribute contest incorporating some of Ali's famous quotes.

A portion of the sale of each cap will go to the Muhammad Ali Center in Louisville, Kentucky in an effort to preserve the legacy and ideals of Muhammad Ali.

The cap will launch worldwide on July 30th, 2010, and will be available exclusively at New Era's flagship locations and online.

Founded in 1920, New Era Cap Co., Inc. is the leading headwear manufacturer and creator of New Era Apparel. Producing millions of caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates. To its fans, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

New Era Cap Co Inc


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