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Infinity Headwear unveils mascot-inspired apparel
19
Jul '10
Infinity Headwear and Apparel, Inc. announced a partnership with The Collegiate Licensing Company (CLC), an IMG Company, to launch an exclusive MascotWear collection focused on collegiate mascot-inspired apparel.

The new line features an array of products that allow children the opportunity to dress up as his or her favorite college mascot. Initial products in the line will include infant and youth full-bodied Halloween costumes, hooded fashion tops, towels, bathrobes, sleepwear, and rainwear.

“We are thrilled to have obtained the exclusive license for a new category of apparel and accessories with The Collegiate Licensing Company,” said Doug Keller, President and Founder, Infinity Headwear and Apparel, Inc. “MascotWear is an apparel and accessories line dedicated to representing the on-field mascot for both kids and adults. We look forward to driving sales with this new category and increasing Infinity's market share with iconic brands paired with innovative apparel and accessories at the retail level,” he continued.

"We have long believed college mascots would have great applications as costumes, but finding the right partner to execute such a program proved challenging,” said Scott Bouyack, Vice President of Apparel Marketing, The Collegiate Licensing Company. “We're very excited to launch this new relationship with Infinity Headwear & Apparel, and have great confidence in their ability to make this a successful new category of business for our collegiate clients and their loyal fans."

Beginning August 2010, MascotWear products will be available through multiple channels including select retail stores, bookstores, and directly through its ecommerce website, www.mascotwearnation.com. The initial launch will be available in infant/toddler and youth sizes, with an adult collection to be introduced in 2011.

The exclusive MascotWear program will debut with 22 collegiate institutions including The University of Alabama, The University of Arizona, University of Arkansas, Auburn University, Clemson University, University of Florida, University of Georgia, University of Illinois, University of Kansas, University of Kentucky, Louisiana State University, University of Mississippi, University of Missouri, University of Nebraska, University of North Carolina, Oklahoma State University, University of South Carolina, University of Tennessee, The University of Texas, Texas Tech University, West Virginia University, and University of Wisconsin. Infinity Headwear & Apparel will be adding additional colleges and universities on a rolling basis.

Infinity Headwear and Apparel, Inc. is a privately held company headquartered in Rogers, Arkansas, with additional offices in New York. Founded in 1997, Infinity headwear is a licensee of brands, including: General Motors, Team Realtree, Wrangler, Miller Brewing Co., and the NCAA. Infinity manufactures private label product for many specialty, mid-tier and mass retailers.


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