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Launch of Jovani's Prom 2011 Collection
Jul '10
They start planning several months to a year in advance, perfecting all the details for their fairytale evening. And now, prom girls have something new to look forward to! Long-time designer of women's evening wear and celebrity dresses, Jovani Fashions, launches its newest Prom Collection for 2011.

Searching for that dream prom dress can be overwhelming, and at times, frustrating. It's never too early to start planning for that once-in-a-lifetime event. Use the spare time this summer when you're not working a part-time job or basking in the sweet sun, and start thinking about the upcoming prom. No need to panic about tackling every last detail, but have a slight idea of the dress style or color shade. With a brand new collection of designer evening dresses that are elegant and fashion-forward, Jovani has come to rid prom girls of all the shopping stress.

From vibrant pattern prints, to 80's inspired dresses with peplum skirts and asymmetrical hemlines, high school prom never looked so glamorous. Girls who are looking for shorter prom dresses that are elegant and leg-baring will get the best of both worlds this year with Jovani. Sparkle in sexy sequins like Carrie Underwood, or look heavenly like Taylor Swift in a chiffon gown. Both country singers have worn Jovani for major performances, and have even taken the fabulously adorned styles along for their worldwide concert tours.

Prom marks a special time in a girl's life—a time where she can exude a more mature, womanly style. Sexy, strapless necklines with sweetheart busts and keyhole halters that feature necklace style embellishments include some of Jovani's signature designs. Not to mention, Jovani gives the most classic and sophisticated evening silhouettes, such as mermaid gowns, A-line shape, empire waist and princess, a most modern twist with the addition of contemporary patterns and trend details.

So skip the frantic dress search this year, and spend more time hanging out with friends. Simply, visit JOVANI.com to browse through the extensive Prom Collection and use the store locater to find an authentic retailer. Get the winning look that will turn heads and stand out in photographs for years to come.

Company Jovani is a family-owned fashion house that designs and manufactures elegant women's evening attire. As a well-known women's designer and a top name in formal wear, Jovani has transformed into an internationally recognized brand that can be seen on the likes of A-list celebrities, and is featured inside the pages of high fashion magazines. The unique mix of classic sophistication with trendy details separates Jovani from all other designers.


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