Home / Knowledge / News / Apparel/Garments / Hot summers push sales of functional fabric innerwear
Hot summers push sales of functional fabric innerwear
26
Jul '10
With Japan's Meteorological Agency expecting the hottest summer in a century, owing to the heat wave that had entered Tokyo last week through North America and Europe, temperatures are likely to cross 36 degrees Celsius (95 degrees Fahrenheit).

But such high temperatures are proving to be a boon for Japanese firms such as brewery industries, Kirin Holdings Company, apparel producers and air conditioner manufacturers.

Retailers in apparels will also profit from soaring temperatures, as consumers are now more inclined towards purchasing casual wear including their innerwear, to face the hot weather, informed industry experts.

Goldwin Incorporation, marketer of Speedo swimsuits in Japan, designed its MXP innerwear for astronauts with the Japanese Aerospace Exploration Agency. This innerwear is made with eucalyptus fibre and nanotechnology and has the ability to neutralize sources of odours such as acetic acid and ammonia.

Sales of these goods are already crossing the company's projected targets, informed Hiroshi Katsuno, Manager of Goldwin's Maxifresh innerwear group. He further added that, as per data extracted from various experiments, one shirt can absorb odour released from four litres of sweat.

Fast Retailing Company's Uniqlo Chain, has already raised its sales of sweat-absorbing, quick drying innerwear, even as their net sales declined during the three months till May.

However, this innerwear has been developed with the help of Toray Industries Incorporation, a Tokyo-based synthetic fibre manufacturer. Wacoal Holdings Corporation will be marketing a new type of brassiere which is made of mesh material, especially designed to keep the body cool and dry.

Till May, sales of summer innerwear at Wacoal were slow, owing to cool weather. But the figures are likely to go up if the weather turns hot, informed Yoshimi Kamata, analyst from Nomura Holdings Incorporation.

Fibre2Fashion News Desk - India


Must ReadView All

Courtesy: Pexels

Textiles | On 27th Apr 2018

AWEX EMI sets new all-time record; touches 1847ac per kg

In the week ending April 27, 2018, the Eastern Market Indicator (EMI) ...

Indian exporters lobby FIEO urges lifting of ban on LoUs

Textiles | On 27th Apr 2018

Indian exporters lobby FIEO urges lifting of ban on LoUs

India’s exporters lobby Federation of Indian Export Organisations...

US GSP extension restored on 22 Apr, refunds not automatic

Apparel/Garments | On 27th Apr 2018

US GSP extension restored on 22 Apr, refunds not automatic

The US generalized system of preferences (GSP) programme was restored ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Urmil Arya

Sushila International, a well established textile organisation established ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search