Home / Knowledge / News / Apparel/Garments / Hot summers push sales of functional fabric innerwear
Hot summers push sales of functional fabric innerwear
Jul '10
With Japan's Meteorological Agency expecting the hottest summer in a century, owing to the heat wave that had entered Tokyo last week through North America and Europe, temperatures are likely to cross 36 degrees Celsius (95 degrees Fahrenheit).

But such high temperatures are proving to be a boon for Japanese firms such as brewery industries, Kirin Holdings Company, apparel producers and air conditioner manufacturers.

Retailers in apparels will also profit from soaring temperatures, as consumers are now more inclined towards purchasing casual wear including their innerwear, to face the hot weather, informed industry experts.

Goldwin Incorporation, marketer of Speedo swimsuits in Japan, designed its MXP innerwear for astronauts with the Japanese Aerospace Exploration Agency. This innerwear is made with eucalyptus fibre and nanotechnology and has the ability to neutralize sources of odours such as acetic acid and ammonia.

Sales of these goods are already crossing the company's projected targets, informed Hiroshi Katsuno, Manager of Goldwin's Maxifresh innerwear group. He further added that, as per data extracted from various experiments, one shirt can absorb odour released from four litres of sweat.

Fast Retailing Company's Uniqlo Chain, has already raised its sales of sweat-absorbing, quick drying innerwear, even as their net sales declined during the three months till May.

However, this innerwear has been developed with the help of Toray Industries Incorporation, a Tokyo-based synthetic fibre manufacturer. Wacoal Holdings Corporation will be marketing a new type of brassiere which is made of mesh material, especially designed to keep the body cool and dry.

Till May, sales of summer innerwear at Wacoal were slow, owing to cool weather. But the figures are likely to go up if the weather turns hot, informed Yoshimi Kamata, analyst from Nomura Holdings Incorporation.

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search