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lucy launches new Organic Cotton Yoga Collection
Jul '10
lucy activewear, a fashion-forward performance apparel company for women, is releasing a new Organic Cotton Yoga Collection. A first for the lucy brand, this new Organic Cotton Collection offers an eco-conscious alternative for cotton-loving yoga enthusiasts.

The introduction of the new Organic Cotton Yoga Collection marks the lucy brand's first step towards offering an increased range of sustainable products. “Organic cotton was the most natural way for us to add depth to our eco-friendly offerings. We recognized a demand for sustainable apparel within the yoga marketplace and set out to develop a high-quality organic cotton yoga line with the same great lucy design details our customers know and love,” said Judith Kempe, Director of Design for lucy activewear.

Leading the collection is the lucy Organic Cotton Hatha Pant: Designed with the same popular silhouette, including defining back seams and a compressive contrast waistband, the Hatha pant now comes in eco-friendly organic cotton in addition to lucy powermax.

The collection also includes an organic cotton version of the brand's top-selling Karma Racerback. Featuring a cool palette of blues and lilacs mixed with bright whites and lucy black, the collection's cover-ups, tanks, and pants are designed to flatter and inspire.

lucy activewear designs and sells fashion-forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.

lucy activewear

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Courtesy: Commonwealth Bank of Australia

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