Home / Knowledge / News / Apparel/Garments / Greenlight Apparel does its bit for San Francisco Marathon
Greenlight Apparel does its bit for San Francisco Marathon
27
Jul '10
More than 150 runners who crossed the finish line of the San Francisco Marathon on Sunday weren't within 7,500 miles of the Golden Gate Bridge. They were part of The Warrior Tours' program “America's Races Salute the Troops,” running a mirror-image race in the Persian Gulf.

Greenlight Apparel, an eco-clothing company with the mission of eradicating child labor worldwide, donated $5,000 worth of support including the official race jerseys for the event, which along with digital timing tags, professional race announcers and Armed Forces Entertainment performers collectively created a side-by-side marathon event in an undisclosed Iraqi location coinciding with the San Francisco race.

“I promised those sailors serving over in the Persian Gulf that Wave 3 would give a big shout out to our men and women participating in the San Francisco Marathon over there,” bellowed race announcer Rob Powers before the several thousand stateside runners assembled for their 5:42 a.m. (PST) start time. Powers has long been the voice of the San Francisco Marathon and is the founder of The Warrior Tours, an organization that brings entertainment fitness activities to US military bases.

Participating in this event was the Marine Corp Security Force assigned to protecting the Al Basrah Oil Terminal (ABOT), Iraq's main oil port and the primary supporter of the country's economy. NATO Lieutenant Commander Lisa Thomsen-Rayner of the Royal Navy led the on-site production of the marathon, one of thirty races paired with popular domestic marathons and coordinated with the military's semi-annul Armed Forces Physical Fitness Test to provide a fun way for troops to fulfil testing requirements.

“Alcatraz has nothing on our ABOT service members and The San Francisco Marathon!” said Powers, “Special thanks to The Warrior Tours and Greenlight Apparel for helping make it happen... in the City by the Bay...and a million miles away!”

“This is a small token of gratitude to the men and women keeping us safe,” said Monika Gill, executive director of Greenlight Apparel. “And on another level, they're also working to stabilize the kind of developing country where child labor could surface. In that way, they're fighting the same fight we are.”

Greenlight Apparel sponsored a similar event in Afghanistan in March of this year. The company has been aggressively targeting large races, seeking to affect a critical problem with a simple solution: to put fair-trade tees on the backs of the estimated 16 million competitive runners who might otherwise be donning sweatshop-crafted garments. It has thus far helped rescue and free over 600 children from forced child labor, avoided over 37,000 sweat shop hours.

Greenlight Apparel is an activist outfitter of active people, producing high-quality casual and technical apparel for large sporting, entertainment and corporate events. Not just “sweatshop free,” our mission is to aggressively work to eradicate illegal child labor and human trafficking. Our company dedicates 10% of each sale to humanitarian partner charities working to expose illegal manufacturing practices, build schools and create awareness of the world child labor crisis. All Greenlight Apparel merchandise is made with 100% recycled or organic fibers.

Greenlight Apparel


Must ReadView All

(left to right) Rohit Munjal, Ashok  Shah, Rahul Mehta, Premal Udani, Rajesh Masand and Jayesh  Shah

Textiles | On 28th Jun 2017

CMAI to host 822 exhibitors at 65th National Garment Fair

The Clothing Manufacturers Association of India (CMAI) will host over ...

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search