Home / Knowledge / News / Apparel/Garments / Ike Behar menswear signs new boyswear licensees
Ike Behar menswear signs new boyswear licensees
30
Jul '10
Ike Behar is building its boys' wear business in a big way for Spring 2011 with the announcement of new licensing agreements and a presentation planned for ENK's upcoming Children's Club show at the Show Piers in New York City August 1 to 3.

Boys' wear in sizes 4 to 22 has been a growing category at Ike Behar. Building upon its license with the PVH Neckwear Group for boys' neckwear, Ike Behar will introduce two licensees to expand its boys' wear offerings.

Joining the PVH Neckwear Group as Ike Behar boys' wear licensees are Fishman & Tobin, which will manufacture and market Ike Behar boys' apparel, and Master Accessories, which will produce and market the brand's belts, small leather goods and gifts for boys.

"The Ike Behar customer is especially demanding of quality," said Ike Behar President Alan Behar. "A taste for quality is learned at an early age. Our brand reflects a discerning lifestyle and the boys' business will emulate our concern for excellence as we reintroduce boys' apparel and accessories to the Ike Behar brand. Collaborating with best-in-class childrenswear experts such as Fishman and Tobin, Master Accessories and PVH is crucial to bringing top-tier products to the market and we're thrilled with the offerings our partners are presenting for Spring 2011."

Stated Harold Master, President and CEO of Master Accessories, "Master Accessories is glad to be part of the Ike Behar Boys team. Our first collection under the Ike Behar label will be available for Spring 2011 and will reflect their quality, image and distribution. The collection will consist of dress belts, casual belts and suspenders with a modern look.
We look forward to a successful collaboration."

Jimmy Rosenfeld, President of Fishman & Tobin, said, "Partnering with the Ike Behar brand brings a new dimension to our company's offerings and fills a void in the marketplace for a better boys' wear label. Ike Behar, like Fishman and Tobin, is a heritage company known for its craftsmanship and we took inspiration from their men's line to create suits and suit separates for boys that will bring excitement to the market this coming spring."

"The PVH Neckwear Group is very pleased to continue partnering with Ike Behar to distribute Ike Behar Boys' Neckwear," said Larry Kniola, Executive Vice President, Sales & Marketing, PVH Neckwear Group. "The boys' collection has all the elements that we put into our men's line - designs with multiple textures, unusual use of color, and a great value to our customers. The Spring 2011 Collection consists of stripes, paisleys, neats, grids, and solids offered in both four in hand ties and zipper ties for boys. The use of color is what separates Ike Behar menswear from the competition and the same goes for Ike Behar Boys' Neckwear."

Ike Behar


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search