Home / Knowledge / News / Apparel/Garments / New GoodNites allows kid to sleep with greater confidence
New GoodNites allows kid to sleep with greater confidence
Aug '10
Kimberly-Clark Corporation announced nationwide availability of the new and improved GoodNites Underwear – the brand's most underwear-like pant yet, designed to help Moms give their child an easy night's sleep.

GoodNites Underwear, parents' leading choice for bedwetting kids at night, now features a softer and quieter material that provides a comfortable fit under clothes. Plus, the new kid-friendly design moves from underpants to a more underwear-like fit while still delivering the trusted leakage protection GoodNites Underwear ensure.

In recent consumer studies, the newly re-designed GoodNites were selected as the brand that is most comfortable overall – the choice children prefer to wear at home or to a friend's house and that allows children to sleep with greater confidence.

"We're proud to be a partner with Moms to help find solutions that ease bedtime anxieties," said Craig Dunphey, senior brand manager of GoodNites. "We've listened closely to what Moms and kids are looking for and with the new and improved design we try to deliver on the goal of providing kids with a better night's sleep."

The GoodNites brand is taking a cross-channel marketing approach to support the improved product launch by incorporating half-page print ads, multiple FSIs, in-store support and more. In addition, the GoodNites brand is partnering with Mamapedia.com, an online community dedicated to helping Moms with parenting advice, to extend support and resources to where Moms' conversations are happening. The GoodNites NiteLite Panel will engage Moms by posting articles, answering questions and hosting "office hour" sessions on the Mamapedia Facebook page now through September.

Kimberly-Clark Corporation

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search