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EcoGir tailored suit collection helps save the planet
Aug '10
Tip Top Tailors, Canada's number one men's specialty store, takes style to the next level and is now providing customers Hi-Tech Fashion that actually helps save the planet. EcoGir, the world's only tailored suit collection made from recycled plastic bottles, is now sold exclusively under the Belissimo label at TipTop Tailors.

The suits are trend right and customers are voting for the concept as sales have been brisk. Not only is it eco-friendly, the business wardrobe is completely machine wash and tumble dry. The suit comes out of the dryer ready to wear to the office. Not only does this save energy, the customer will save their wallet. The money saved on dry cleaning will virtually pay for the suit.

The Belissimo suits are available in smart business styling which make them perfect for the office or any boardroom setting. Product tags detail the process in which PET bottles are converted into new fabric. Bagir International, using their patented technology, has been the premier manufacturer of the sustainable wardrobes for over 10 years. The EcoGir collection was first launched in Europe and is now available in Canada.

“The suits look very luxurious and no one would ever know plastic bottles were the material,” says Tip Top Tailors parent company Grafton Fraser Inc. Vice President of Marketing, Janet Masson. “The fabric is amazing.”

Belissimo continues to add the extra added value at Tip Top. The suits are also loaded with comfort features like SharpGir, a permanent crease- wash after wash, which makes it nearly the perfect suit.

“Eco-consciousness is a part of our landscape. With this awareness comes a new approach to manufacturing, design and buying habits. Having the ability to offer our partners a machine washable tailored suit, at a moderate price that is a green alternative, only strengthens our reputation in Canada. However small, we should all take part since the environment is everyone's responsibility. Partnering with Bagir, enables Jaytex to offer innovative patented technology to our Canadian customers.” - Pamela Morrison, Director of Marketing – Jaytex Group, a apparel supplier for Tip Top Tailors and the number one resource to Canada's retailers.

Bagir has been globally known for their Award winning technology and innovations in apparel. Being a pioneer in sustainability was just a start of Bagir's evolution of the global clothing business. In Spring 2010 Bagir continued their evolution by opening a Design Center in London. The European arm of the company has been designing and manufacturing for Balmain, Simon Carter, Kenneth Cole, and Pierre Cardin to just name a few. Merging technology and fashion is proving to be the winning formula for today's modern man.

“When buyers come to Europe to shop the trends, we are the trends they are shopping” said Tim Danser who leads the North American market for Bagir. “Our Speed to market in fashion is best in class. We know what is selling and can bring those proven winners back to New York, Toronto, Seattle, Dallas, and Chicago.”

Bagir International Inc

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