Home / Knowledge / News / Apparel/Garments / Apparel industry fails in making long-term plans
Apparel industry fails in making long-term plans
02
Aug '10
Although, Vietnam is one of the top ten leaders in apparel and textile exports in the world, dearth of long-term investment plans for marketing, design and creation of new styles are the main reasons why there are just a few renowned fashion brands.

As per Le Quoc An, Chairman of the Viet Nam Textile and Apparel Association (Vitas), Vietnamese apparel production businesses are still dependent on the same, age-old types of materials and production techniques, to develop their trademarks. These firms are unaware that in order to have an all-inclusive fashion industry, they must aggressively stress on having a trademark along with the right inputs, production, design and distribution.

Added, Nguyen Duc Hung, Director of the Viet Nam Fashion Design Institute (Fadin), in addition to the aforesaid reasons, limitations in dyeing, weaving, finishing and dearth of professional designers was also a factor behind the lower performance rate of Vietnamese apparels and textiles.

Designer, Minh Hanh stated that, nearly 90 percent of all apparels and textile firms don't comprise of long-term development and training plans. These firms copy the fashion trends and designs from catalogues and samples, which are provided by foreign allies.

Citing such a situation, Viet Nam's Textiles and Research Institute (VTRI) just recently concluded a scale of apparel sizes for people of Vietnam belonging in the age group of 6-55, and based on the measurements of 16,000 people in this age group.

Nguyen Van Thong, Director of VTRI said that, on a yearly basis, designs will be updated based on each age group's demand and products will range from European-style shirts, trousers, dresses to children's apparels of different age groups.

Ngo Thi Bau, Director of Nguyen Tam Fashion Company, avers that, the State should introduce regulations to persuade private businesses to develop materials and new weaving and dyeing techniques, as they are the key parts of the industry.

More so, businesses which are focused on market information and possess a good knowledge of consumer tastes should join hands with designers to manufacture the right kind of goods for Vietnamese consumers, said Bau. In their endeavour to promote Vietnamese fashion, several businesses have diversified their distribution networks, especially in international markets.

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search