Home / Knowledge / News / Apparel/Garments / Apparel industry fails in making long-term plans
Apparel industry fails in making long-term plans
Aug '10
Although, Vietnam is one of the top ten leaders in apparel and textile exports in the world, dearth of long-term investment plans for marketing, design and creation of new styles are the main reasons why there are just a few renowned fashion brands.

As per Le Quoc An, Chairman of the Viet Nam Textile and Apparel Association (Vitas), Vietnamese apparel production businesses are still dependent on the same, age-old types of materials and production techniques, to develop their trademarks. These firms are unaware that in order to have an all-inclusive fashion industry, they must aggressively stress on having a trademark along with the right inputs, production, design and distribution.

Added, Nguyen Duc Hung, Director of the Viet Nam Fashion Design Institute (Fadin), in addition to the aforesaid reasons, limitations in dyeing, weaving, finishing and dearth of professional designers was also a factor behind the lower performance rate of Vietnamese apparels and textiles.

Designer, Minh Hanh stated that, nearly 90 percent of all apparels and textile firms don't comprise of long-term development and training plans. These firms copy the fashion trends and designs from catalogues and samples, which are provided by foreign allies.

Citing such a situation, Viet Nam's Textiles and Research Institute (VTRI) just recently concluded a scale of apparel sizes for people of Vietnam belonging in the age group of 6-55, and based on the measurements of 16,000 people in this age group.

Nguyen Van Thong, Director of VTRI said that, on a yearly basis, designs will be updated based on each age group's demand and products will range from European-style shirts, trousers, dresses to children's apparels of different age groups.

Ngo Thi Bau, Director of Nguyen Tam Fashion Company, avers that, the State should introduce regulations to persuade private businesses to develop materials and new weaving and dyeing techniques, as they are the key parts of the industry.

More so, businesses which are focused on market information and possess a good knowledge of consumer tastes should join hands with designers to manufacture the right kind of goods for Vietnamese consumers, said Bau. In their endeavour to promote Vietnamese fashion, several businesses have diversified their distribution networks, especially in international markets.

Fibre2Fashion News Desk - India

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search