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Apparel industry fails in making long-term plans
Aug '10
Although, Vietnam is one of the top ten leaders in apparel and textile exports in the world, dearth of long-term investment plans for marketing, design and creation of new styles are the main reasons why there are just a few renowned fashion brands.

As per Le Quoc An, Chairman of the Viet Nam Textile and Apparel Association (Vitas), Vietnamese apparel production businesses are still dependent on the same, age-old types of materials and production techniques, to develop their trademarks. These firms are unaware that in order to have an all-inclusive fashion industry, they must aggressively stress on having a trademark along with the right inputs, production, design and distribution.

Added, Nguyen Duc Hung, Director of the Viet Nam Fashion Design Institute (Fadin), in addition to the aforesaid reasons, limitations in dyeing, weaving, finishing and dearth of professional designers was also a factor behind the lower performance rate of Vietnamese apparels and textiles.

Designer, Minh Hanh stated that, nearly 90 percent of all apparels and textile firms don't comprise of long-term development and training plans. These firms copy the fashion trends and designs from catalogues and samples, which are provided by foreign allies.

Citing such a situation, Viet Nam's Textiles and Research Institute (VTRI) just recently concluded a scale of apparel sizes for people of Vietnam belonging in the age group of 6-55, and based on the measurements of 16,000 people in this age group.

Nguyen Van Thong, Director of VTRI said that, on a yearly basis, designs will be updated based on each age group's demand and products will range from European-style shirts, trousers, dresses to children's apparels of different age groups.

Ngo Thi Bau, Director of Nguyen Tam Fashion Company, avers that, the State should introduce regulations to persuade private businesses to develop materials and new weaving and dyeing techniques, as they are the key parts of the industry.

More so, businesses which are focused on market information and possess a good knowledge of consumer tastes should join hands with designers to manufacture the right kind of goods for Vietnamese consumers, said Bau. In their endeavour to promote Vietnamese fashion, several businesses have diversified their distribution networks, especially in international markets.

Fibre2Fashion News Desk - India

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