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Callaway to introduce spring 2011 line in October
02
Aug '10
Callaway Golf Company announced the October 15 retail launch of its Spring 2011 apparel line for men and women. To showcase the new clothing line, Callaway is hosting an interactive poll on the Company's Facebook page that allows the public to determine which outfits Callaway Staff Professional Alvaro Quiros wears while competing in the upcoming PGA Championship.

Professional golf's fourth and final major tournament of the season, the PGA Championship will be held from August 12-15 at Whistling Straits G.C. in Kohler, Wisconsin.

Recognized worldwide for its performance-enhancing and championship-winning golf equipment, Callaway's passion for innovation is weaved throughout its Spring 2011 apparel line. Working with apparel partner Perry Ellis International, Callaway Golf's new offerings feature technology-infused fabrics and contemporary styles, all of which complement the Company's commitment to breakthrough performance.

Supporting the launch of Callaway's Spring 2011 line are large, full-color billboards featuring Alvaro Quiros that will be on display in highly visible locations in New York City throughout the month of August.

The Spring 2011 line of Callaway Apparel represents a major step forward in head-to-toe fashion from an authentic golf brand. Callaway's new offerings for men and women are attracting attention from Tour players around the world, underscoring the benefits experienced by those facing the most intense competition and conditions.

Combining forward-looking designs with performance features such as Moisture Wicking and Ultra-fine Micro Denier Fabrication to ensure comfort, Callaway provides golfers the ability to concentrate on their game while looking their best.

“We're excited to deliver a sophisticated and innovative selection of designs in our Spring 2011 apparel line,” said John Melican, Senior Vice President, Soft Goods, Licensing, and New Business, Callaway Golf. “While other apparel companies branch into golf from the worlds of fashion or athletics, Callaway is an authentic golf brand that offers players fashion from a true golf perspective.”

Callaway Golf Company


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