Home / Knowledge / News / Apparel/Garments / Olivet to produce apparel under Dearfoams brand
Olivet to produce apparel under Dearfoams brand
03
Aug '10
Accessory footwear marketer R.G. Barry Corporation has exclusively licensed its Dearfoams brands to Olivet International for sleepwear and apparel.

The multi-year agreement gives Olivet, one of the world's leading accessory apparel resources, exclusive rights to develop and market a variety of sleepwear, active wear and accessory products bearing the Dearfoams, DF by Dearfoams, Utopia by Dearfoams and DF Sport labels for sale in the North and South American markets.

"This is a very exciting opportunity for our company," said R.G. Barry President and Chief Executive Officer Greg Tunney. "Our strategy for growth has always included extending the Dearfoams name beyond slippers, and as a top supplier to many of the world's best retailers, we view Olivet as an ideal choice to make this element of our growth strategy a reality."

Olivet President Jack Holodnicki added, "We are very proud to enter into a new partnership with R.G. Barry that will extend the Dearfoams brand into the apparel market. As a truly authentic brand that stands for comfort and quality, the growth opportunities with Dearfoams are extensive."

Dearfoams sleepwear, loungewear, robes and cold weather apparel for men, women and girls will launch for fall 2011 with additional accessory and apparel extensions the following year.

"Dearfoams is the most recognized slipper brand in the world and its broad appeal as a lifestyle brand is an ideal platform to launch branded accessories and apparel," said Lisa Leigh, Senior Vice President of Olivet International.

"We believe that the timing of this agreement fits perfectly with the multi-million dollar, multi-year Dearfoams advertising and marketing campaign launched in February and our planned expansion of Dearfoams slippers into international markets," added Dearfoams President Nancy Coons.

R.G. Barry Corporation

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search