Home / Knowledge / News / Apparel/Garments / Kmart to host runway shows for tweens & teens
Kmart to host runway shows for tweens & teens
Aug '10
According to a recent survey conducted by the National Retail Federation (NRF)¹ this year, teenagers and pre-teens will spend more of their own money for apparel, supplies and accessories for back to school. This year, Kmart is offering affordable prices on the hottest trends for tweens and teens from jeggings and skinny jeans to backpacks and candy-colored staplers, allowing customers to get even more for their money.

“For years Kmart has offered customers ways to make back to school more affordable without compromising on quality or style,” said Mark Snyder, chief marketing officer, Kmart. “This year, we continue to offer the value that moms want, along with the fashions that their kids are asking for, with access to more exclusive brands including Dream Out Loud with Selena Gomez, Bongo and Rebecca Bonbon.”

Kmart is also bringing more value to its customers this back to school season by conducting in-store fashion shows in Chicago (Aug. 3) and Los Angeles (Aug. 5), to highlight the hottest fashions at prices that won't break the bank. The full-scale runway shows featuring the latest looks will give tweens and teens a sneak peek at pieces from Dream Out Loud by Selena Gomez, Bongo, Rebecca Bonbon, Route 66 and more.

Kmart is making it convenient for their customer to find exactly what they want, when they want it with online shopping tools such as Kmart2go and layaway. Through Kmart2go, customers can shop for millions of products via iPhone and Android apps, giving users complete access to the full list of items and categories available on Kmart.com. Kmart2go customers can easily search, browse and buy directly from their phone, then have the order shipped to their door.

With Kmart layaway – in store and online – budget-conscious consumers can secure "hot" back to school items early, interest-free and pick them up in time for school. From school supplies to apparel, electronics and home essentials, layaway is an easy way for families to get everything they need for back to school and beyond.


Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search