Home / Knowledge / News / Apparel/Garments / Two apparel leaders share their pioneering spirit
Two apparel leaders share their pioneering spirit
04
Aug '10
This week, the Levi's brand announces a new design partnership and exclusive menswear collection with Seattle-based outdoors outfitter Filson. The new collection marries the uncompromised craftsmanship, rich history and pioneering spirit shared by the two apparel leaders. The Levi's Workwear by Filson range spotlights the blue-jean inventor's iconic workwear origins and silhouettes, while utilizing Filson's superior manufacturing techniques, signature fabrications and iconic styles.

This exclusive collection of built-to-last, highly functional men's apparel and accessories carries the lifetime guarantee associated with both partners involved and will be sold in select Levi's and Filson retail stores beginning this August 2010.

Levi's Workwear by Filson includes durable outdoor clothing made from only the finest and sturdiest materials including oil finish Tin Cloth, Rugged Twill, Genuine Bridle Leather, brass hardware and rigid denims. The miners, loggers, cowboys and mariners who pioneered the American frontier demanded clothing that was as tough as they were.

Whether they were building, exploring, or searching for gold, men of every trade relied on outfitters that sold quality goods, made strong for the work of the day. So it's no surprise that quality, craftsmanship and attention to detail have been – and continue to be – paramount to Levi's and Filson clothing.

"Levi's and Filson's celebrated workwear products helped equip the pioneers who built America, and continue to be embraced today by the new American pioneers who are reshaping the landscape of America," said Carl Chiara, director of Men's and Women's Brand Concepts for the Levi's Brand, the Americas. "The Levi's brand has been renowned for its artisanship, quality and reliability since inventing the blue jean in 1873 and our partnership with Filson is a natural, authentic extension of these trailblazing brand values."

"The Filson and Levi's brands have made quality products for well over 100 years that, in essence, have stood the test of time because of their original iconic designs and sturdy materials," said Bill Kulczycki, CEO of Filson. "The Levi's and Filson Workwear collaboration celebrates each brand's hallmark qualities and the fact that both have been handed down through generations. This collection – made in Seattle, Washington – presents the best of the best from the Levi's and Filson brands, reinforcing their relevance in a time when consumers' emotional connection to brands is paramount."

Levi's Workwear by Filson is a carefully crafted assortment of quality menswear, where key silhouettes from one brand are cut from celebrated textiles synonymous with the collaborative partner. For example, the line features the original Levi's Trucker Jacket made with Filson's sturdy oil finish Tin Cloth; the Filson Cruiser Jacket cut in Levi's iconic rigid denim; the first ever, fully functional denim shooting shirt; a rigid denim and wool cap; and a selection of bags – two tote styles and a small duffle – built to withstand heavy use. Each product was meticulously crafted by skilled workers in C.C. Filson's factory in Seattle, Washington. Arriving in Levi's and Filson retail stores and on levi.com in August.

The Levi's Workwear by Filson collection is the latest endeavor in an ongoing series of special Levi's products and styles that are constructed, finished and manufactured in the United States, using imported materials. Previous Levi's Made in the USA lines include collaborative limited-edition collections developed with Brooks Brothers, Opening Ceremony, Robert Geller and Engineered Garments.

Levi's Brand


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Pic courtesy: Sutlej Textiles & Industries Ltd

Textiles | On 21st Jul 2017

Sutlej Textiles’ Q1 FY18 EBITDA expands to Rs 76.28 cr

Sutlej Textiles and Industries Ltd (STIL), one of India’s largest...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X