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John Hill to have 130 outlets by Sept-end
04
Aug '10
Just into its first year, men's clothing brand John Hill from Vir Retail is trying to make its presence felt across width and breadth of India by opening outlets at regular time intervals.

Currently the brand manages 102 stores across India; all on a franchisee model in various states like Karnataka, Andhra Pradesh, Gujarat, Maharashtra, UP, Punjab, Bihar and New Delhi.

John Hill is both, a formal as well as a casual brand and the casual range accounts for 60 percent of sales. The range includes, casual and formal shirts, trousers, cargos, T-shirts, blazers, jackets and jumpers.

The brand is not planning to mark its presence in multi-brand or large format stores, but is intending to a set up an online store in a bid to offer quality goods at economical prices.

Vir Retail is a vertically integrated company since it produces fabrics as well as manufactures the clothing in its in-house facilities, which gives it the advantage of pricing its products competitively.

Vir Retail also has a women's brand called 'Miss Hill', a Western wear range for women, which is retailed within the John Hill stores and is also in to children's wear, but more as a niche brand, rather than a discount brand.

Speaking to fibre2fashion, Mr Ritesh Khandelwal, Senior VP, Vir Retail said, “We are spread across Karnataka, Andhra Pradesh, Gujarat, Maharashtra, Bihar, Jammu & Kashmir and Punjab. As of now we have 102 showrooms spread across India.

“We will be operating 130 showrooms by September-end. We have recently opened two stores in Delhi. In order to attract customers, we provide good quality products and we are offering discounts', he concluded by saying.

Fibre2fashion News Desk - India

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