Home / Knowledge / News / Apparel/Garments / Columbia Sportswear to acquire OutDry Technologies
Columbia Sportswear to acquire OutDry Technologies
05
Aug '10
Columbia Sportswear Company, a leading innovator in active outdoor apparel, footwear, accessories and equipment, announced that it has signed an agreement to acquire OutDry Technologies S.r.l., which owns the intellectual property and other assets comprising the OutDry brand and related business, via a cash purchase from Nextec S.r.l., based near Milan, Italy.

The transaction is expected to close during the third quarter of 2010, subject to customary closing conditions, and is not expected to have a material effect on the company's 2010 operating results.

“Columbia's acquisition of OutDry is the latest example of our strategy to build a portfolio of innovative technologies that deliver performance and protection benefits of greatest importance to outdoor consumers,” said Tim Boyle, president and CEO of Columbia.

“We view OutDry's proprietary construction methods, under development since 1998, as the 'gold standard' for producing waterproof, breathable footwear and gloves that outperform products still relying on the 25-year-old method of internal booties and bladders. We intend to deploy OutDry across our portfolio of outdoor brands, including Columbia, Mountain Hardwear, Sorel and Montrail, as well as to market OutDry to select leading brands within and beyond the outdoor industry.”

Boyle concluded, “We believe the combination of OutDry in our footwear and gloves, together with our new Omni-Dry ultrabreathable waterproof membrane found in select Columbia apparel styles beginning in Spring '11, means that Columbia now offers the most compelling combination of technologies to deliver head-to-toe waterproof breathable performance to outdoor consumers.”

OutDry's patented and patent-pending construction methods bond a waterproof, breathable membrane directly to the inside of the outermost layer of a shoe or glove, thereby preventing water or dirt from penetrating to internal airspaces and fabric layers as commonly occurs with products that rely on bulky booties or bladders.

OutDry improves waterproof, breathable performance, reduces water-weight gain, maintains insulation capacity, and improves fit and dexterity, resulting in greater comfort. Avoiding water penetration beyond the outermost layer may also help reduce the incidence of mold, mildew and bacteria that often develop when internal fabric layers become wet.

Columbia's vice president of global footwear, Mark Nenow, sees significant benefits for footwear consumers, noting “OutDry finally delivers the waterproof breathable innovation that outdoor consumers have been asking for. This is ground breaking waterproof breathable footwear innovation for the mountaineer, the hiker, the multisport athlete, the trail running enthusiast, the road runner - any consumer that wants waterproof footwear without having to sacrifice performance, fit, light weight and comfort.”

In Fall 2009, Columbia's Mountain Hardwear brand introduced a selection of high-performance gloves manufactured using OutDry's patented construction processes.


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search