Columbia Sportswear to acquire OutDry Technologies

05 Aug '10

4 min read

Mountain Hardwear President Topher Gaylord commented, “Our consumers demand quality, performance, and superior functionality, and seek the most innovative solutions that allow them to challenge the edges of their potential. Our OutDry gloves have revolutionized our ability to deliver exceptional weather protection, warmth, and dexterity, providing consumers with superior performance over bladder-based construction methods.”

OutDry has gained increased awareness since winning the coveted Ecodesign award at the Volvo Sports Design competition at ISPO 2008, considered one of the most prestigious events within the global outdoor industry.

Nextec S.r.l. chief executive officer and co-founder Luca Morlacchi added, “We believe Columbia's decision to purchase OutDry's technology portfolio and to incorporate it across its portfolio of leading outdoor brands will help raise awareness of OutDry's unique solution to producing truly waterproof breathable footwear and gloves.

We look forward to working with our new partners at Columbia Sportswear to further develop the OutDry technology, and to market OutDry to other leading brands, extending its truly waterproof breathable performance benefits to consumers around the world.”

Nextec S.r.l. cofounders and brothers Luca and Matteo Morlacchi will serve as chief executive officer and general manager, respectively, of OutDry Technologies S.r.l., which will remain headquartered near Milan, Italy, and operate as a wholly owned subsidiary of Columbia Sportswear Company.

Columbia and OutDry plan to provide live demonstrations of OutDry's performance benefits during the Outdoor Retailer Summer Market trade show at the Salt Palace Convention Center in Salt Lake City, Utah, USA, August 3-6, 2010, Booth #155-219.

Columbia Sportswear Company

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