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American Eagle to sponsor Big East basketball championship
Aug '10
American Eagle Outfitters, Inc. and The BIG EAST announced that American Eagle Outfitters will be the Presenting Sponsor of The BIG EAST Men's and Women's Basketball Championships for the next three years.

“Sponsorship of The BIG EAST championships is an ideal way for the AE brand to connect with college students,” said Jim O'Donnell, chief executive officer, American Eagle Outfitters, Inc. “Aligning with a collegiate sports franchise with the prestige and magnitude of The BIG EAST puts our brand at the center of our customers' lives in a highly positive, visible way.”

As the presenting sponsor of both tournaments, American Eagle Outfitters will be designated as the Official Apparel Company of The BIG EAST and will receive prominent exposure inside and outside of the host arenas. The company will have an extensive print, radio and online presence in conjunction with both events, as well as a media package on ESPN telecasts of both men's and women's regular season league and tournament games.

In addition, AEO will be heavily involved with The BIG EAST Olympic Sports Championships, which feature Olympic sports competitions with college athletes, at various venues throughout the year. The BIG EAST tournament information and student athletes will be featured in AE stores, on its Web site and on its 25-story LED screens outside the Times Square flagship.

To reinforce its commitment to education and community support, American Eagle Outfitters will award 37 scholarships to student-athletes for graduate or professional school studies. The scholarship program will include a male and female Scholar Athlete of the Year, a male and female Basketball Scholar Athlete of the Year, a Football Scholar Athlete of the Year, and a BIG EAST Athlete of the Week, among others.

The partnership also aligns with American Eagle Outfitters' Campus Marketing initiative which creates brand awareness for college students on their campuses in various ways such as fashion shows, intramural sports, and special offerings.

"While we are certainly thrilled that American Eagle Outfitters will be the presenting sponsor of our men's and women's basketball championships, we are even more pleased to start what we expect to be a much more expansive and mutually beneficial relationship," said Commissioner John Marinatto.

"Not only are we marrying a premier brand to two of the most premier events in all of college athletics, but this relationship will also positively affect each and every one of our more than 5,000 student-athletes competing in 24 BIG EAST Conference sponsored sports."

The 2011 BIG EAST Men's Basketball Championship Presented by American Eagle will be held March 8-12 at Madison Square Garden. The 2011 BIG EAST Women's Basketball Championship Presented by American Eagle will be held March 4-8 in Hartford, CT, at the XL Center.

The agreement between AEO and The BIG EAST will be managed by ISPSports, the exclusive multimedia rights holder for the conference.

American Eagle Outfitters Inc

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