Home / Knowledge / News / Apparel/Garments / Perry Ellis takes initiative to help clean up oil spill
Perry Ellis takes initiative to help clean up oil spill
10
Aug '10
Perry Ellis, the classic American sportswear brand, is acting to clean up the Gulf oil spill with an initiative that encompasses the fashion runways of New York and the laptops and mobile devices of consumers nation-wide.

Called Project Beach, the initiative aims to raise awareness and funds for the recovery from the largest oil spill in American history by tapping Perry Ellis' advertising, social media networks and upcoming fashion show. The brand has partnered with National Wildlife Federation (NWF) for the effort, which will support the organization's crucial Gulf Coast oil spill programs.

"The coast has always been home for the Perry Ellis brand. Whether winter or summer, our creative team takes inspiration from the beach, and as a Miami-based company, we appreciate life on the coast every day. We've also used the beach as a backdrop for our ad campaigns for decades," said Brett Dean, chief marketing officer of Perry Ellis International. "It's difficult to watch this disaster and not feel compelled to help. With this initiative, we have an opportunity to reach out to our customers and fans to help National Wildlife Federation toward a long-term solution for the Gulf Coast."

Perry Ellis' September 13 fashion show at New York's Lincoln Center will recognize NWF's Gulf Coast restoration work. In addition, Project Beach will become a significant component of the brand's upcoming events and advertising campaigns, with Perry Ellis heading to the Gulf Coast in coming months to shoot its Spring 2011 campaign—a first for the company.

"The work to restore the coastal habitats that sustain wildlife and people is just beginning," said Meri-Margaret Deoudes, senior director of corporate relations and special events for National Wildlife Federation. "We are most grateful for the Perry Ellis Project Beach campaign, to help support National Wildlife Federation's Gulf Oil Spill Restoration Fund."

NWF's Gulf Oil Spill Restoration Fund is designed to support short- and long-term volunteer teams, restoration of nesting and breeding grounds and public education about the oil spill and its impact on wildlife.

Perry Ellis International


Must ReadView All

Courtesy: ABARES

Textiles | On 13th Dec 2017

Australian cotton production to grow 4% in 2017-18: ABARES

Cotton production in Australia is forecast to rise by 4 per cent to...

Global economy now growing by about 3%: UN

Textiles | On 13th Dec 2017

Global economy now growing by about 3%: UN

There is an upturn in the global economy, and it is now growing by...

Winners of Outstanding Award for Exceptional Performance with Anusha Alles (extreme right) and Sakura Manthreerathne, P.A.C.E. specialist at Brandix; Courtesy: Brandix

Apparel/Garments | On 13th Dec 2017

Brandix’s female workers benefit from GAP’s P.A.C.E

A group of 181 Brandix female associates have recently completed...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search