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Relaunching of Right Fit on demand
Aug '10
Lane Bryant rocked the fashion world in 2007 with the launch of denim featuring Right Fit technology - a sizing revolution that finally made it possible for ALL women to look great in jeans. And now back by popular demand, the brand known for designing clothes that perfectly fit a woman's curves is relaunching Right Fit, but with a new edge. On August 16, Lane Bryant is kicking off the collection's 2010 launch with two engaging promotions encouraging customers to rock their Right Fit.

First, customers can enter the Lane Bryant "Get Into Right Fit" Sweepstakes by simply heading over to their favorite Lane Bryant store, trying on a new pair of Right Fit jeans or pants, and entering a special promo code starting Aug. 16 at rightfitisback.com. Winners will receive free Right Fit jeans and pants and Lane Bryant Gift Cards. How simple is that?

Lane Bryant listened to its customers and made Right Fit even better. The new collection still features revolutionary 3-D technology that takes into account a woman's size and shape - and now it also features new washes, colors and lengths. From dark indigo to a slightly lighter shade Lane Bryant calls Rebel Wash, women will have jeans suitable for any occasion. And the petite, average and tall lengths will give women a custom fit without a custom price tag.

Right Fit was created from groundbreaking research where thousands of women nationwide were measured using a 3-D body scanning system. That data helped Lane Bryant create pants based on a woman's size and shape - straight, moderately curvy, and curvy. To date, Lane Bryant has sold more than 6 million pairs of pants featuring Right Fit technology. Right Fit is available in stores in sizes 14-28. All sizes, colors, washes and lengths are also available online.

Lane Bryant

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