Home / Knowledge / News / Apparel/Garments / Babies"R"Us introduces LittleMissMatched collection
Babies"R"Us introduces LittleMissMatched collection
12
Aug '10
Toys"R"Us, Inc., the world's leading dedicated toy and juvenile products retailer, announced that it has paired up with LittleMissMatched to bring an exclusive assortment of baby apparel, accessories, bedding, room decor and nursery furniture to Babies"R"Us stores nationwide. This new collection for infants and toddlers expands the company's relationship with LittleMissMatched, which brought lifestyle products for kids and tweens into Toys"R"Us stores last fall.

Born from a line of non-matching socks sold in odd numbers, and established upon a company motto that encourages self-expression through unique style, LittleMissMatched has been revolutionizing the fashion industry one sock at a time. Now, Babies"R"Us is offering a differentiated collection of mix-and-match baby products, co-developed by the merchandising teams at Babies"R"Us and LittleMissMatched, that will transform from basic to bold by adding a bit of pizzazz.

"LittleMissMatched is one of the most innovative kids' brands around, and we are excited to bring their playful fashion sensibilities to our merchandise assortment for little ones through this exclusive collection at Babies"R"Us," said Karen Dodge, Chief Merchandising Officer, Toys"R"Us, Inc. "This new LittleMissMatched offering for babies further adds to our broad assortment of distinctive products that can only be found at Babies"R"Us stores."

Available at Babies"R"Us stores nationwide, with a select assortment available online at Babiesrus.com, all items included in the LittleMissMatched baby collection feature stimulating combinations of color and prints using various textiles. Mixing vibrant hues with black-and-white, as well as classic and modern patterns, such as stars and stripes, and polka dots and hearts, this stand-out assortment is sure to appeal to shoppers with an eclectic edge.

"We had a great time collaborating with the Babies"R"Us team to develop this new collection for infants and toddlers. Their authority in the baby products arena and our unique approach to design has been a perfect (mix and) match," said Jonah Staw, CEO and co-founder of LittleMissMatched. "The bold colors and patterns we're known for are a fun departure from the traditional pale pinks and blues typically associated with baby products, and we think parents and gift givers will love these fashionably unexpected choices."

Toys"R"Us Inc

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search