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Babies"R"Us introduces LittleMissMatched collection
Aug '10
Toys"R"Us, Inc., the world's leading dedicated toy and juvenile products retailer, announced that it has paired up with LittleMissMatched to bring an exclusive assortment of baby apparel, accessories, bedding, room decor and nursery furniture to Babies"R"Us stores nationwide. This new collection for infants and toddlers expands the company's relationship with LittleMissMatched, which brought lifestyle products for kids and tweens into Toys"R"Us stores last fall.

Born from a line of non-matching socks sold in odd numbers, and established upon a company motto that encourages self-expression through unique style, LittleMissMatched has been revolutionizing the fashion industry one sock at a time. Now, Babies"R"Us is offering a differentiated collection of mix-and-match baby products, co-developed by the merchandising teams at Babies"R"Us and LittleMissMatched, that will transform from basic to bold by adding a bit of pizzazz.

"LittleMissMatched is one of the most innovative kids' brands around, and we are excited to bring their playful fashion sensibilities to our merchandise assortment for little ones through this exclusive collection at Babies"R"Us," said Karen Dodge, Chief Merchandising Officer, Toys"R"Us, Inc. "This new LittleMissMatched offering for babies further adds to our broad assortment of distinctive products that can only be found at Babies"R"Us stores."

Available at Babies"R"Us stores nationwide, with a select assortment available online at Babiesrus.com, all items included in the LittleMissMatched baby collection feature stimulating combinations of color and prints using various textiles. Mixing vibrant hues with black-and-white, as well as classic and modern patterns, such as stars and stripes, and polka dots and hearts, this stand-out assortment is sure to appeal to shoppers with an eclectic edge.

"We had a great time collaborating with the Babies"R"Us team to develop this new collection for infants and toddlers. Their authority in the baby products arena and our unique approach to design has been a perfect (mix and) match," said Jonah Staw, CEO and co-founder of LittleMissMatched. "The bold colors and patterns we're known for are a fun departure from the traditional pale pinks and blues typically associated with baby products, and we think parents and gift givers will love these fashionably unexpected choices."

Toys"R"Us Inc

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