Home / Knowledge / News / Apparel/Garments / Babies"R"Us introduces LittleMissMatched collection
Babies"R"Us introduces LittleMissMatched collection
12
Aug '10
Toys"R"Us, Inc., the world's leading dedicated toy and juvenile products retailer, announced that it has paired up with LittleMissMatched to bring an exclusive assortment of baby apparel, accessories, bedding, room decor and nursery furniture to Babies"R"Us stores nationwide. This new collection for infants and toddlers expands the company's relationship with LittleMissMatched, which brought lifestyle products for kids and tweens into Toys"R"Us stores last fall.

Born from a line of non-matching socks sold in odd numbers, and established upon a company motto that encourages self-expression through unique style, LittleMissMatched has been revolutionizing the fashion industry one sock at a time. Now, Babies"R"Us is offering a differentiated collection of mix-and-match baby products, co-developed by the merchandising teams at Babies"R"Us and LittleMissMatched, that will transform from basic to bold by adding a bit of pizzazz.

"LittleMissMatched is one of the most innovative kids' brands around, and we are excited to bring their playful fashion sensibilities to our merchandise assortment for little ones through this exclusive collection at Babies"R"Us," said Karen Dodge, Chief Merchandising Officer, Toys"R"Us, Inc. "This new LittleMissMatched offering for babies further adds to our broad assortment of distinctive products that can only be found at Babies"R"Us stores."

Available at Babies"R"Us stores nationwide, with a select assortment available online at Babiesrus.com, all items included in the LittleMissMatched baby collection feature stimulating combinations of color and prints using various textiles. Mixing vibrant hues with black-and-white, as well as classic and modern patterns, such as stars and stripes, and polka dots and hearts, this stand-out assortment is sure to appeal to shoppers with an eclectic edge.

"We had a great time collaborating with the Babies"R"Us team to develop this new collection for infants and toddlers. Their authority in the baby products arena and our unique approach to design has been a perfect (mix and) match," said Jonah Staw, CEO and co-founder of LittleMissMatched. "The bold colors and patterns we're known for are a fun departure from the traditional pale pinks and blues typically associated with baby products, and we think parents and gift givers will love these fashionably unexpected choices."

Toys"R"Us Inc


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Urmil Arya

Sushila International, a well established textile organisation established ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search