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Apparel category on full throttle at Spencer's Retail
13
Aug '10
As the RPG Group hypermarket chain's proposes to increasingly concentrate on apparel and other non-category products, Spencer's Retail is planning to launch Ladybird, a kidswear brand from UK, a top company official divulged.

Spencer's already sells brands like Ecko Unlimited and Ecko Red under Mark Ecko label, now proposes to include one more brand 'Cut & Sow' under the same label by coming fiscal, said K Dasaratharaman, President – specialty retail business at Spencer's Retail.

He while speaking at the inauguration of a Spencer outlet in Delhi. He said that, they visualise immense development in the apparel segment and would now be concentrating on the same. Also, he added that, they are desirous to mark a presence in all the age groups and the launches are calculatedly deliberated to lead towards the same.

The retailers' speciality division has in its basket global apparel brands like Beverly Hills Polo Club, Ladybird and Marc Ecko. The division accounts for around 10 percent of Spencer's overall turnover, which during the previous fiscal stood at Rs. 10 billion.

The turnover from this speciality division is projected to grow by five times over the next three years and will hit the five billion rupees mark, Dasaratharaman said.

The company intends to add to the existing number of outlets in current locations as also at newer locations like Bangalore and Hyderabad and will be spending around Rs. 300 million for the purpose.

Spencer's also plans to launch four Ecko Unlimited outlets in Delhi, NCR, Mumbai and Punjab, and open up 30 Beverly Hills Polo Club outlets across Pune, Ahmedabad and Baroda, by end of the financial year.

Fibre2fashion News Desk - India

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