Home / Knowledge / News / Apparel/Garments / OVS Industry brand to set up shop in India
OVS Industry brand to set up shop in India
14
Aug '10
OVS Industry, the Italian brand has been introduced in India by Brandhouse Oviesse, which is a joint venture of Brandhouse Retails and Italian apparel retailer Oviesse. Brandhouse Retails is the retail body of S. Kumar's Nationwide Ltd.

The first ever store of the company in India has been opened in Bangalore last week. The fashion brand that caters clothing range for men, women and kids seeks merchandise replacement after every 6-7 weeks.

Referring to the studies undertaken by Brandhouse Oviesse, the Managing Director and Chief Executive Officer of the company, Mr. Ashok Dalal said that the Indians today have acquired a fast-lane lifestyle, but they are price-conscious consumers. So, with its mid-to-premium range of fast fashion, OVS Industry will be the best fit for the country.

In the first year, the company will import goods from Italy, while in the next year it plans to source it directly from the supply chain, informed the Director, Brandhouse Oviesse, Ms. Anjani Kasliwal. Sourcing goods from supply chain is a quite fast process and comparatively cost effective as OVS industry is a fast fashion brand, she added.

The company may also import merchandise from countries such as Bangladesh, Sri Lanka, Hong Kong, Cambodia, Vietnam and India. Brandhouse Oviesse will set up 190 stores in India in the next five years, at an investment of Rs1.62 billion.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search