Home / Knowledge / News / Apparel/Garments / Dojo Creative helps Infinity to launch MascotWear
Dojo Creative helps Infinity to launch MascotWear
17
Aug '10
Infinity Headwear & Apparel, Inc. has tapped Portland, Oregon-based Dojo Creative as its advertising agency of record for the launch of its new brand of mascot-related apparel, "MascotWear".

The MascotWear concept, developed by Infinity President and Founder, Doug Keller, was conceived after market research dictated that the Halloween costume industry could easily sustain an entire category of apparel focused on NCAA collegiate mascots. The company will be adding teams to its NCAA license on a rolling basis, as well as expanding the line across other national and international sports properties. MascotWear inventory will include: mascot costumes, "hoodies", bath towels, bathrobes, and ponchos. The initial merchandise rollout will be geared toward children with an adult line to follow in 2011.

For sports fans, collegiate sports have always been one of the largest markets worldwide. Mr. Keller stated, "In just six months time, Infinity has aggressively launched a new line with enormous potential. We are not just creating a new brand - we are creating a whole new category of mascot-inspired clothing with which fans can align themselves. Just as fans can identify themselves with a particular team or individual player, the mascot remains the unquestionable and timeless symbol for a sports team. We are very excited about the positive reaction to the brand and feel that DOJO Creative will assist us in translating our message to sports fans worldwide".

"Here we have an amazing product that we fell in love with immediately," Dojo Creative founder, Jeffrey Selin, said. "It's a brilliant idea that has been manufactured and executed flawlessly for sports fans. Naturally, we're proud to develop and launch the new brand across an entire marketing mix, in every major college sports market in the U.S."

International Management Group (IMG) and its Collegiate Licensing Company (CLC) division, one of the largest license-sales revenue organizations in the world, represent MascotWear's licensing terms with the NCAA.

Infinity Headwear & Apparel Inc


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search