Home / Knowledge / News / Apparel/Garments / Dojo Creative helps Infinity to launch MascotWear
Dojo Creative helps Infinity to launch MascotWear
17
Aug '10
Infinity Headwear & Apparel, Inc. has tapped Portland, Oregon-based Dojo Creative as its advertising agency of record for the launch of its new brand of mascot-related apparel, "MascotWear".

The MascotWear concept, developed by Infinity President and Founder, Doug Keller, was conceived after market research dictated that the Halloween costume industry could easily sustain an entire category of apparel focused on NCAA collegiate mascots. The company will be adding teams to its NCAA license on a rolling basis, as well as expanding the line across other national and international sports properties. MascotWear inventory will include: mascot costumes, "hoodies", bath towels, bathrobes, and ponchos. The initial merchandise rollout will be geared toward children with an adult line to follow in 2011.

For sports fans, collegiate sports have always been one of the largest markets worldwide. Mr. Keller stated, "In just six months time, Infinity has aggressively launched a new line with enormous potential. We are not just creating a new brand - we are creating a whole new category of mascot-inspired clothing with which fans can align themselves. Just as fans can identify themselves with a particular team or individual player, the mascot remains the unquestionable and timeless symbol for a sports team. We are very excited about the positive reaction to the brand and feel that DOJO Creative will assist us in translating our message to sports fans worldwide".

"Here we have an amazing product that we fell in love with immediately," Dojo Creative founder, Jeffrey Selin, said. "It's a brilliant idea that has been manufactured and executed flawlessly for sports fans. Naturally, we're proud to develop and launch the new brand across an entire marketing mix, in every major college sports market in the U.S."

International Management Group (IMG) and its Collegiate Licensing Company (CLC) division, one of the largest license-sales revenue organizations in the world, represent MascotWear's licensing terms with the NCAA.

Infinity Headwear & Apparel Inc


Must ReadView All

Textiles | On 21st Aug 2017

GST payment & filing for July extended till Aug 25

The GST Implementation Committee, consisting of state and Central...

Textiles | On 21st Aug 2017

India’s cotton production may grow by 3.76% in 2016-17

India’s cotton production is likely to rise by 3.76 per cent to 345...

Textiles | On 21st Aug 2017

Telangana announces sops for textile, apparel sector

The Telangana government recently announced a string of incentives,...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search