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Dojo Creative helps Infinity to launch MascotWear
17
Aug '10
Infinity Headwear & Apparel, Inc. has tapped Portland, Oregon-based Dojo Creative as its advertising agency of record for the launch of its new brand of mascot-related apparel, "MascotWear".

The MascotWear concept, developed by Infinity President and Founder, Doug Keller, was conceived after market research dictated that the Halloween costume industry could easily sustain an entire category of apparel focused on NCAA collegiate mascots. The company will be adding teams to its NCAA license on a rolling basis, as well as expanding the line across other national and international sports properties. MascotWear inventory will include: mascot costumes, "hoodies", bath towels, bathrobes, and ponchos. The initial merchandise rollout will be geared toward children with an adult line to follow in 2011.

For sports fans, collegiate sports have always been one of the largest markets worldwide. Mr. Keller stated, "In just six months time, Infinity has aggressively launched a new line with enormous potential. We are not just creating a new brand - we are creating a whole new category of mascot-inspired clothing with which fans can align themselves. Just as fans can identify themselves with a particular team or individual player, the mascot remains the unquestionable and timeless symbol for a sports team. We are very excited about the positive reaction to the brand and feel that DOJO Creative will assist us in translating our message to sports fans worldwide".

"Here we have an amazing product that we fell in love with immediately," Dojo Creative founder, Jeffrey Selin, said. "It's a brilliant idea that has been manufactured and executed flawlessly for sports fans. Naturally, we're proud to develop and launch the new brand across an entire marketing mix, in every major college sports market in the U.S."

International Management Group (IMG) and its Collegiate Licensing Company (CLC) division, one of the largest license-sales revenue organizations in the world, represent MascotWear's licensing terms with the NCAA.

Infinity Headwear & Apparel Inc

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Courtesy: India ITME

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