Home / Knowledge / News / Apparel/Garments / Dojo Creative helps Infinity to launch MascotWear
Dojo Creative helps Infinity to launch MascotWear
17
Aug '10
Infinity Headwear & Apparel, Inc. has tapped Portland, Oregon-based Dojo Creative as its advertising agency of record for the launch of its new brand of mascot-related apparel, "MascotWear".

The MascotWear concept, developed by Infinity President and Founder, Doug Keller, was conceived after market research dictated that the Halloween costume industry could easily sustain an entire category of apparel focused on NCAA collegiate mascots. The company will be adding teams to its NCAA license on a rolling basis, as well as expanding the line across other national and international sports properties. MascotWear inventory will include: mascot costumes, "hoodies", bath towels, bathrobes, and ponchos. The initial merchandise rollout will be geared toward children with an adult line to follow in 2011.

For sports fans, collegiate sports have always been one of the largest markets worldwide. Mr. Keller stated, "In just six months time, Infinity has aggressively launched a new line with enormous potential. We are not just creating a new brand - we are creating a whole new category of mascot-inspired clothing with which fans can align themselves. Just as fans can identify themselves with a particular team or individual player, the mascot remains the unquestionable and timeless symbol for a sports team. We are very excited about the positive reaction to the brand and feel that DOJO Creative will assist us in translating our message to sports fans worldwide".

"Here we have an amazing product that we fell in love with immediately," Dojo Creative founder, Jeffrey Selin, said. "It's a brilliant idea that has been manufactured and executed flawlessly for sports fans. Naturally, we're proud to develop and launch the new brand across an entire marketing mix, in every major college sports market in the U.S."

International Management Group (IMG) and its Collegiate Licensing Company (CLC) division, one of the largest license-sales revenue organizations in the world, represent MascotWear's licensing terms with the NCAA.

Infinity Headwear & Apparel Inc

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search