“By attending ASR, we're able to position our shops a year and a half to two years ahead of all the other retailers in New Zealand in skate and fashion trends. We're here to soak it all up, check in with the great shops in southern California and pick up new ideas for setting up our stores,” says Jesse Smith, one of four buyers attending ASR from Cheapskates LTD with 18 stores across New Zealand.
Hundreds of events ranging from skate contests, surf auctions and runway shows offered the marketplace a chance to interact, share ideas and get inspired for the year ahead. ASR is committed to August dates, which offer retailers the opportunity to provide product feedback before the production process. Going forward the show will be held in a Thursday through Saturday date pattern when ASR Marketplace returns to San Diego, August 18 - 20, 2011.
ASR, produced by Nielsen Expositions, is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 30th successful year, ASR gathers hundreds of action sports brands and decision makers two times a year.