Home / Knowledge / News / Apparel/Garments / Van Heusen delivers on its ECO commitment
Van Heusen delivers on its ECO commitment
Aug '10
In its endeavor to initiate a change, to make Fashion more Eco friendly, Van Heusen had introduced an ECO Range in April this year - a 100% organic line of shirts made of 100% organic cotton, untreated cotton seeds and natural dyes.

As part of this initiative, Van Heusen had committed to give 1% of its sales of the Eco line to “Trees for Free'' an organization committed to increasing the green cover on this planet. In essence, every eco shirt purchased meant more trees planted.

The sole aim of 'Trees For Free' organization is to plant and nurture trees in public spaces for the benefit of all. Till date, they have planted over 21,000 saplings in the city of Bangalore.

Living up to the commitment, Mr. Shital Mehta, COO, Van Heusen today presented a cheque of Rs 4.5 lakh, a part of the revenues from the sale of Eco line, to Ms. Janet Yegneswaran, President of 'Trees for Free' at the company's head office in Bangalore.

Commenting on this initiative Mr. Shital Mehta, COO, Van Heusen said “The consumer adoption of our ECO line has been unprecedented. More than the sales, what is heartening is the consumer response, which is a reflection of a growing commitment to environment-friendly initiatives. We are delighted with the direction the ECO line is taking and are committed to increasing the range in the coming seasons. ”

Speaking on the support lent by Van Heusen to “Tress for Free”, Ms Janet Yegneswaran, said “We thank Van Heusen which has come forward to support us in our endeavor to increase the green cover on this planet and to make our environment a better, healthy place to live in. We hope that every individual does his or her bit to make this a success, and we're here to support them in any way we can”.

Van Heusen is the world's No.1 dress shirt brand. It's no different in India, except that it is also the country's No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomizes 'fashion for the corporate', and its design driver is the combination of fashion and elegance.

Van Heusen

Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Manuj Terapanthi

Transparent supply chain and fair trade will boost sustainable market

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search