Home / Knowledge / News / Apparel/Garments / Van Heusen delivers on its ECO commitment
Van Heusen delivers on its ECO commitment
Aug '10
In its endeavor to initiate a change, to make Fashion more Eco friendly, Van Heusen had introduced an ECO Range in April this year - a 100% organic line of shirts made of 100% organic cotton, untreated cotton seeds and natural dyes.

As part of this initiative, Van Heusen had committed to give 1% of its sales of the Eco line to “Trees for Free'' an organization committed to increasing the green cover on this planet. In essence, every eco shirt purchased meant more trees planted.

The sole aim of 'Trees For Free' organization is to plant and nurture trees in public spaces for the benefit of all. Till date, they have planted over 21,000 saplings in the city of Bangalore.

Living up to the commitment, Mr. Shital Mehta, COO, Van Heusen today presented a cheque of Rs 4.5 lakh, a part of the revenues from the sale of Eco line, to Ms. Janet Yegneswaran, President of 'Trees for Free' at the company's head office in Bangalore.

Commenting on this initiative Mr. Shital Mehta, COO, Van Heusen said “The consumer adoption of our ECO line has been unprecedented. More than the sales, what is heartening is the consumer response, which is a reflection of a growing commitment to environment-friendly initiatives. We are delighted with the direction the ECO line is taking and are committed to increasing the range in the coming seasons. ”

Speaking on the support lent by Van Heusen to “Tress for Free”, Ms Janet Yegneswaran, said “We thank Van Heusen which has come forward to support us in our endeavor to increase the green cover on this planet and to make our environment a better, healthy place to live in. We hope that every individual does his or her bit to make this a success, and we're here to support them in any way we can”.

Van Heusen is the world's No.1 dress shirt brand. It's no different in India, except that it is also the country's No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomizes 'fashion for the corporate', and its design driver is the combination of fashion and elegance.

Van Heusen

Must ReadView All

Textiles | On 8th Dec 2016

China’s economy on track to meet growth expectations

China’s GDP has grown at 6.7 per cent in the first three quarters of...


Textiles | On 8th Dec 2016

SSM shows winding & air-texturing machines at India ITME

SSM (Schärer Schweiter Mettler AG), a leader in yarn processing and...

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search