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Van Heusen delivers on its ECO commitment
18
Aug '10
In its endeavor to initiate a change, to make Fashion more Eco friendly, Van Heusen had introduced an ECO Range in April this year - a 100% organic line of shirts made of 100% organic cotton, untreated cotton seeds and natural dyes.

As part of this initiative, Van Heusen had committed to give 1% of its sales of the Eco line to “Trees for Free'' an organization committed to increasing the green cover on this planet. In essence, every eco shirt purchased meant more trees planted.

The sole aim of 'Trees For Free' organization is to plant and nurture trees in public spaces for the benefit of all. Till date, they have planted over 21,000 saplings in the city of Bangalore.

Living up to the commitment, Mr. Shital Mehta, COO, Van Heusen today presented a cheque of Rs 4.5 lakh, a part of the revenues from the sale of Eco line, to Ms. Janet Yegneswaran, President of 'Trees for Free' at the company's head office in Bangalore.

Commenting on this initiative Mr. Shital Mehta, COO, Van Heusen said “The consumer adoption of our ECO line has been unprecedented. More than the sales, what is heartening is the consumer response, which is a reflection of a growing commitment to environment-friendly initiatives. We are delighted with the direction the ECO line is taking and are committed to increasing the range in the coming seasons. ”

Speaking on the support lent by Van Heusen to “Tress for Free”, Ms Janet Yegneswaran, said “We thank Van Heusen which has come forward to support us in our endeavor to increase the green cover on this planet and to make our environment a better, healthy place to live in. We hope that every individual does his or her bit to make this a success, and we're here to support them in any way we can”.

Van Heusen is the world's No.1 dress shirt brand. It's no different in India, except that it is also the country's No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomizes 'fashion for the corporate', and its design driver is the combination of fashion and elegance.

Van Heusen

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