Home / Knowledge / News / Apparel/Garments / New Era Cap to roll-out 'Fly Your Own Flag'
New Era Cap to roll-out 'Fly Your Own Flag'
Aug '10
With products worn by the greatest teams, the best artists and some of the most interesting people in the world, New Era Cap will begin to roll-out its new brand campaign, "Fly Your Own Flag," with a strategic marketing and advertising effort in 2010. The new campaign focuses on self-expression and individuality; in essence how consumers make a statement with their New Era products.

The rebranding effort, led by New York City-based The Brooklyn Brothers, speaks to New Era's core consumer and cultural influencers; the people who define themselves by assimilating styles and influences from different cultures to make their own, unique statement.

"We're moving into the future by taking cues from the past and redeveloping our brand to better identify with our consumers," said Christopher H. Koch, CEO. "This campaign is a call-to-action for everyone who's ever said 'I want to do my thing'."

The campaign, which breaks in September 2010 and continues throughout 2011, consists of a national multi-media plan including print, digital, outdoor advertising, TV and non-traditional media.

"Fly Your Own Flag" is about promoting individuality therefore much of the advertising will feature a wide array of people that reflect the spirit of the campaign including artist and toy designer Tristan Eaton, rapper Sam Adams, New York Yankees outfielder Curtis Granderson, jewelry designer Osamu Koyama and spoken word poet Mason Granger. These individuals are diverse in career, ethnicity, and background, but they all share a passion for the New Era brand.

Other brand ambassadors will be introduced throughout the campaign, but one constant graphic element in all of the advertising will be customizable word-cubes that allow the "Fly Your Own Flag" expression to be brought to life for any individual. These word-cubes will spell out phrases that speak to the concept of the New Era brand as a great enabler of self-expression; phrases like "Dance Your Own Dance," "Write Your Own History" and "Blaze Your Own Trail."

"We're making a powerful statement here; one that truly empowers our consumers," said Koch. "Every effort behind the Fly Your Own Flag campaign is meant to not only drive the evolution of our brand, but also to celebrate the people who have helped build our brand – our consumers."

New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it's best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association.

New Era Cap Co Inc

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search