Interviews
Joey Porter to wear soon-to-be-released MusclePharm Apparel
18 Aug '10
2 min read
MusclePharm Corporation, one of the fastest growing nutritional supplement companies in the United States with a proprietary formulation used in eight performance products, announced that MusclePharm athlete and NFL star Joey Porter will wear MusclePharm's new clothing line during a 17-episode weekly series spanning the 2010 NFL season on NFL Network.
The new MusclePharm-branded hats and shirts will be unveiled to the retail market in the coming weeks and Porter's notoriety in the world's most popular sport presents an ideal platform to create exposure for the product line.
Consistently recognized as one of the most recognizable faces in the NFL thanks to his outgoing nature, Porter will be wearing MusclePharm apparel in all 17 episodes of a weekly NFL Network series that focuses on the upcoming NFL season.
The Arizona Cardinals and Super Bowl-winning linebacker is a 4-time Pro Bowler and was voted one of the top defensive players of the last decade. Porter has been an important MusclePharm spokesman due to his relentless playing style, tireless work ethic and outspoken personality, making this project a perfect way to reveal the new MusclePharm-branded apparel.
“At MusclePharm, we find creative ways to make our brand stand out to multiple audiences and in multiple formats to reach all consumers,” said Cory Gregory, MusclePharm's President. “We currently have focused on brand awareness in marketing in the UFC, NFL, MLB and in action sports markets. We believe we are a company that crosses over to multiple demographics and helps all of these athletes in these different sports, while also appealing to the normal, everyday athlete.”
MusclePharm products are currently available in 1,200 of the top General Nutrition Centers (GNC) in the United States, as well as Vitamin Shop. MusclePharm's award-winning products — Assault, Battle Fuel, Bullet Proof, Combat Powder, Recon and Shred Matrix—are also available online at gnc.com, bodybuilding.com, amazon.com and many other locations.
The new MusclePharm-branded hats and shirts will be unveiled to the retail market in the coming weeks and Porter's notoriety in the world's most popular sport presents an ideal platform to create exposure for the product line.
Consistently recognized as one of the most recognizable faces in the NFL thanks to his outgoing nature, Porter will be wearing MusclePharm apparel in all 17 episodes of a weekly NFL Network series that focuses on the upcoming NFL season.
The Arizona Cardinals and Super Bowl-winning linebacker is a 4-time Pro Bowler and was voted one of the top defensive players of the last decade. Porter has been an important MusclePharm spokesman due to his relentless playing style, tireless work ethic and outspoken personality, making this project a perfect way to reveal the new MusclePharm-branded apparel.
“At MusclePharm, we find creative ways to make our brand stand out to multiple audiences and in multiple formats to reach all consumers,” said Cory Gregory, MusclePharm's President. “We currently have focused on brand awareness in marketing in the UFC, NFL, MLB and in action sports markets. We believe we are a company that crosses over to multiple demographics and helps all of these athletes in these different sports, while also appealing to the normal, everyday athlete.”
MusclePharm products are currently available in 1,200 of the top General Nutrition Centers (GNC) in the United States, as well as Vitamin Shop. MusclePharm's award-winning products — Assault, Battle Fuel, Bullet Proof, Combat Powder, Recon and Shred Matrix—are also available online at gnc.com, bodybuilding.com, amazon.com and many other locations.
MusclePharm Corporation
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