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Warp knitter M.I.T.I to launch Thermoroubaix Cool
Aug '10
M.I.T.I. – world's leading specialist of warp knits with thermal properties – is proud to announce their launch of the first double layered warp knit fabric Thermoroubaix Cool made with ThermoCool.

Thanks to its outstanding stretch and thermoregulating properties, the fabric is perfectly designed to suit for active sports where not only the stretch but also thermoregulation control and moisture management are necessary.

Specialized on maximum quality and functionality, the Italian warp knitter M.I.T.I. spa offer in their new collection this fabric with unique moisture management and thermobuffering properties, especially designed for cycling and running apparel.

In the year of the 25th anniversary of their well known Superroubaix & Thermoroubaix range of products, M.I.T.I. spa trust on the high-technical moisture management and thermoregulation properties of ThermoCool and hence have committed to enlarge their range of high-technical performance fabric with Thermoroubaix Cool.

“By releasing Thermoroubaix Cool, our new 3D warp knitted performance stretch fabric, we have accomplished the first step in upgrading and widening our 3D fabrics range, a forward-looking warp knit family composed by Thermoroubaix & Superroubaix variations, engineered by M.I.T.I.spa 25 years ago.” Commented Gianpiero Orsina, General Manager of M.I.T.I. spa.

“Thanks to the unique features of ThermoCool technology in terms of moisture management and thermoregulation, we may now better than ever before satisfy all specific needs and expectations of both professional and amateur sport passionate customers.”

M.I.T.I.spa seeds its philosophy in the continuous challenge of the acknowledged limits and Thermoroubaix Cool made with represents the state of the art of 3D warp knitted performance fabrics.

“ThermoCool regulates body temperature in all climates and activities. It is an ideal product for all kind of users who will be excited to have a professional technical garment with Thermoroubaix Cool made with ThermoCool” commented Jordi Lopez, Branded Apparel Segment Manager of ADVANSA. “This world premier innovation fabric with ThermoCool is the best fit for running and cycling which are markets where M.I.T.I is a well-known leader.”

Thanks to the unique fibre mix in ThermoCool garments, superior evaporative cooling and thermobuffering properties are provided to the wearer. Through this unique combination, the garment helps to thermoregulate the body temperature throughout all of the exercise period independent of being in high or low activity phases in order to remain in the comfort zone without the body overheating and without the undesirable post-exercise-chill effect.

Hence, through all these activities, this high-quality product enables better body temperature regulation, giving every wearer the opportunity to perform better and stay comfortable.

ADVANSA Marketing GmbH

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