Home / Knowledge / News / Apparel/Garments / Women must visit 'The Art of Fitting'
Women must visit 'The Art of Fitting'
21
Aug '10
"The Art of Fitting", the first web-video in a series narrated by Phoebe "the fIT girl" Dillard's debuts on Facebook and YouTube. Phoebe, an animated icon for Dillard's Intimate Apparel, "intimately" takes the viewer into the fitting room to watch a bra fitting in progress. The video stresses the importance of getting a professional "bra makeover" at least once a year.

"Lingerie is a woman's most personal purchase and we are driven by the philosophy that fitting a woman in a proper fitting bra wardrobe can change her life for the better. This is the belief that we instill in our team of Regional Lingerie Managers and Certified Bra Fit Specialists on a daily basis," says Sandra Palacio, Director of Lingerie for Dillard's. Phoebe, who was created as Sandra's alter-ego, encourages women to visit Dillard's for a fit session with a Certified Bra Fit Specialist.

Dillard's Divisional Merchandising Manager of Lingerie Mike Freville added, "The "do-it-yourself" method of bra-fitting is a popular fad on the Internet lately; however, we believe that women need the experience of a Certified Fit Specialist to get an accurate measurement. This service oriented approach is the driving force behind why we do what we do - combining the most technologically advanced bras and shapewear garments available with knowledgeable personal assistance.

Our Regional Lingerie Managers and Certified Fit Specialists are personally invested in offering first-rate client service, having completed extensive product knowledge and fit training. They are extremely knowledgeable on all the nuances of the products, with a selection of styles ranging from A-H cups. These ladies really know how to fit bras - and Phoebe "the fIT girl" is now a valuable member of our Certified Fit team."

"The Art of Fitting" is one of several places customers can see and interact with Phoebe. Phoebe "the fIT girl" Dillard's has her own Facebook page and can also be accessed through the Dillard's fan page on Facebook. Phoebe writes a weekly blog where she discusses various fit solutions. She also fields questions from fans and updates her favorite things monthly, calling them "Phoebe's Picks". "Phoebe's Picks" will also be highlighted in Dillard's stores through signage and plans to add her picks to dillards.com in the near future are underway.

Phoebe "the fIT girl" will be seen throughout future media campaigns from direct-mail, in-store signage and Internet channels. "Phoebe will very busy in the coming months," says Catherine Longbotham, Marketing Director for Intimate Apparel at Dillard's and Phoebe's creator. "We are currently working on additional episodes of the web-vid series. Our goal is to touch on those questions that women may feel too embarrassed to ask or may otherwise feel they are the only one with a certain issue."

"It is very important to us that Phoebe promotes a positive self-image and speaks to women about making the most of their body type instead of striving for perfection," adds Palacio. Future web-isodes will cover topics such as how to be fit properly if one side is larger than the other, the importance of proper fitting through pregnancy, weight gain or loss as well as shapewear solutions for common figure flaws.

Dillard's, Inc. ranks among the nation's largest fashion apparel, cosmetics and home furnishings retailers with annual revenues exceeding $6.2 billion. The Company focuses on delivering maximum fashion and value to its clients by providing compelling selections complemented by exceptional customer care. Dillard's stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources.

Dillard's Inc


Must ReadView All

Alliance to form joint entity for safety in factories

Textiles | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Courtesy: Skineez Skincarewear

Apparel/Garments | On 24th Apr 2018

Skineez, Walmart partner for smart wearables

Skineez Skincarewear, a leading cosmotextile skincarewear company,...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search