Home / Knowledge / News / Apparel/Garments / Levis unveils new brand for Chinese market
Levis unveils new brand for Chinese market
21
Aug '10
Levi Strauss & Co, a renowned jeans manufacturer of the world has introduced a novel global brand in China recently, wherein models were seen wearing sneakers and high-heeled sandals during the launch. This new brand targets young consumers in booming markets of various countries starting with China, Singapore and South Korea.

With this newest incarnation, the brand will get included in ever growing list of companies intending to penetrate fast-growing and youthful market, by offering products matching the taste of Chinese consumers.

The first ever dENIZEN shop of the renowned brand will be set up in Shanghai, later this month. The focus of this new brand will be on the wider segment of Chinese consumers than the traditional Levis cutsomer.

As per the President of Levi Strauss's Asia-Pacific division, Mr. Aaron Boey, a new group of consumers are noticeable in past few years, majority of who, prefer wearing stylish clothing, but at affordable pricing.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X