Home / Knowledge / News / Apparel/Garments / Levis unveils new brand for Chinese market
Levis unveils new brand for Chinese market
Aug '10
Levi Strauss & Co, a renowned jeans manufacturer of the world has introduced a novel global brand in China recently, wherein models were seen wearing sneakers and high-heeled sandals during the launch. This new brand targets young consumers in booming markets of various countries starting with China, Singapore and South Korea.

With this newest incarnation, the brand will get included in ever growing list of companies intending to penetrate fast-growing and youthful market, by offering products matching the taste of Chinese consumers.

The first ever dENIZEN shop of the renowned brand will be set up in Shanghai, later this month. The focus of this new brand will be on the wider segment of Chinese consumers than the traditional Levis cutsomer.

As per the President of Levi Strauss's Asia-Pacific division, Mr. Aaron Boey, a new group of consumers are noticeable in past few years, majority of who, prefer wearing stylish clothing, but at affordable pricing.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search