Home / Knowledge / News / Apparel/Garments / Levis unveils new brand for Chinese market
Levis unveils new brand for Chinese market
21
Aug '10
Levi Strauss & Co, a renowned jeans manufacturer of the world has introduced a novel global brand in China recently, wherein models were seen wearing sneakers and high-heeled sandals during the launch. This new brand targets young consumers in booming markets of various countries starting with China, Singapore and South Korea.

With this newest incarnation, the brand will get included in ever growing list of companies intending to penetrate fast-growing and youthful market, by offering products matching the taste of Chinese consumers.

The first ever dENIZEN shop of the renowned brand will be set up in Shanghai, later this month. The focus of this new brand will be on the wider segment of Chinese consumers than the traditional Levis cutsomer.

As per the President of Levi Strauss's Asia-Pacific division, Mr. Aaron Boey, a new group of consumers are noticeable in past few years, majority of who, prefer wearing stylish clothing, but at affordable pricing.

Fibre2fashion News Desk - India


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search