No nonsense's philosophy is to cut down on the nonsense in life and keep things simple, which leads to the company's commitment to become the most socially and environmentally responsible company possible. The company's motto: Be responsible. Be No nonsense.
Today, 94% of consumers are familiar with No nonsense®, while 31 million wear the brand. No nonsense continues to rank in the Top 25 of WWD's Top 100 list of most recognized brands and can be found in over 30,000 food, drug and mass stores nationwide. Headquartered in Greensboro, North Carolina, No nonsense® is a division of Kayser-Roth Corporation. A leading manufacturer of branded, licensed, and private label legwear and apparel in the U.S., Kayser-Roth brands also include HUE®, Calvin Klein Hosiery, Burlington Socks, and more.