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Kellwood to acquire sportswear brand ADAM
26
Aug '10
Kellwood Company announced its acquisition of ADAM, effective, according to Michael Kramer, Chief Executive Officer and President of Kellwood. This acquisition is the first in a series of aggressive expansion plans for Kellwood.

ADAM, founded by Creative Director and Chief Executive Officer Adam Lippes, is a full contemporary sportswear collection for men and women available at ADAM retail stores, ShopADAM.com and luxury retailers, such as Bergdorf Goodman, Neiman Marcus, and Harrod's.

Lippes, who began his fashion career in 1995 at Polo Ralph Lauren before moving to Oscar de la Renta, was one of the youngest designers to hold the position of Global Creative Director in the luxury fashion world. Determined to pursue his dream of designing his own collection, he launched a line of cotton basics under the label adampluseve, which evolved into what is now known simply as ADAM.

"We're thrilled to add ADAM to Kellwood's growing portfolio of brands. ADAM has great potential for expansion across major product categories and international markets to be one of the next luxury lifestyle brands. Combining Adam Lippes' extraordinary vision with Kellwood's operational excellence and best-in-class infrastructure, will take this brand to the next level," added Kramer.

"Partnering with Kellwood will enable us to build ADAM into a global lifestyle brand. Kellwood clearly understands our vision and has the means to support our growth on a scale large enough to be competitive in the marketplace. Kellwood's size and reputation speaks for itself, and we look forward to building ADAM with them," stated Lippes.

Kellwood Company


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