Home / Knowledge / News / Apparel/Garments / Garment exporters tread into local markets
Garment exporters tread into local markets
Aug '10
Quite a few clothing manufacturers in India, who have been supplying goods to reputed global garment and accessory retailers, are now planning to launch their own brands in India, to take advantage of the vibrant domestic market.

The organised garment and accessories retail sector in India is valued at around Rs 320 billion and is projected to increase to approximately Rs 900 billion in a matter of five years that is by 2015.

Those companies which are planning to enter the lucrative retailing sector are hoping to attract overseas investors or tie-up with global brands, as, as per current government of India policy, 51 percent FDI is permitted in single-brand retail.

The main reason is that the economies of the European Union and USA, have still not fully recovered and since these are the biggest export markets for Indian apparel exports, these companies, would prefer to diversify and retain the level of operations.

Amongst Indian apparel manufacturers, who are firming up plans to launch new brands or expand existing brands are Mandhana Industries, Orient Craft, SP Apparels and the South India based Royal Classic Group.

Speaking to fibre2fashion, Mr Sudhir Dhingra, Director of Orient Craft, which is one of the biggest clothing exporter from India said, “It's true that the garment exporters have also started to focus on domestic retail market but in my opinion, it's not meant to replace the export market for most of us.

“Currently, very few domestic retailers have the ability to place a reasonable size order as compared to an average export order but as Indian chains grow in size, their volumes would also become attractive to the garment export community.

“So, it's not true to say that garment export community is shifting their focus to domestic retail market. At best, it could be a developing opportunity on the horizon.

"The biggest challenge that the garment export community would face is marrying the expectations of domestic retailers to their own but overtime both sides would learn to work with each other in order to succeed”, he concluded by saying.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search