Home / Knowledge / News / Apparel/Garments / Wal-Mart changes strategy to boost Canadian clothing sales
Wal-Mart changes strategy to boost Canadian clothing sales
03
Sep '10
Wal-Mart Canada, after delivering an uninspiring performance for years together, now expects to boost its clothing sales by concentrating on George, its most admired in-house brand.

According to the worlds biggest retailer, it is withdrawing most of its other in-house clothing brands like B.U.M. Equipment, 725 and Penmans. But that, it would hang on to Athletic works, it's individually branded workout gear.

As divulged by the company officials, the new strategy would be to present designs in more stylish colours, which in turn would help enhance sales.

Lesya McQueen, Senior Vice-President - Apparel, Wal-Mart said that, currently they stand second in Canada's apparel and footwear market, and obviously are now eyeing the first position.

However, she did not reveal as to what proportion of Wal-Mart's clothing sales in the previous year were its private brands. But, she did say that, George hardly constituted 20-25 percent of the private label category.

The new clothing line would be more fashionable and of superior quality than the earlier editions, and would comprise some fashionable products, like skinny jeans, tunic tops and “jeggings,” which are a mixture of leggings and jeans, she said.

The retailer has owned George since 2004, when Wal-Mart Stores Ltd. acquired George's parent company Asda, a leading food retailer in the U.K.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search