Home / Knowledge / News / Apparel/Garments / Dollar unveils new range of designer innerwear
Dollar unveils new range of designer innerwear
Sep '10
Dollar Industries Limited, with an intent to lift the dwindling market for its men's vests, hosiery and innerwear, launched a new collection of Men's 'designer undershirt'; “MyMe”.

Vinod Gupta, Managing Director of Dollar Industries Limited said that, renowned designers used cent percent American Pima cotton while producing the new range and thus, it can very well be described as India's first designer innerwear.

It has the best quality cotton, which has lightness of a feather along with having properties of sweat absorption and being odour free. Besides, it even has a heat absorbing capacity which is unique in itself, he added by saying.

He also divulged that, the company exercises a hold of over 15 percent of the branded hosiery Indian market, and that its yearly turnover for current financial year is seen at Rs. 2.9 billion.

He further added that, the company's annual turnover is projected to reach Rs. 3.5 billion in 2011-12. Gupta also informed that the company lately has tied up with big retailers like Bharti Wal-Mart and Reliance retail and that, even outside India, Dollar innerwear is the one of the biggest selling brand, in the Middle East.

He further stated that, currently the company exports around seven percent of its production, and that, they are even considering exploring markets of Europe, South America, South East Asia, Sri Lanka and Myanmar, before long.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search