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Van Heusen to undergo portfolio expansion
Sep '10
Van Heusen, a premium apparel brand is all set for a portfolio expansion, under which it will step into sportswear, by next year. The garment major aims to achieve sales of more than Rs 5.5 billion in the current fiscal.

Intending to convert Van Heusen into a complete lifestyle brand, the company officials are finding ways to extend the brand portfolio.

It will be launching its sportswear collection by the month of February next year. Moreover, it will be introducing its first casual and denim collection by next month, informed Mr. Shital Mehta, Chief Operating Officer of Van Heusen. .

Annual growth rate of the company is 25 percent, and its new business shares accounts for 35 percent of its total sales. In past three months, the company has witnessed 50 percent growth.

The premium lifestyle brand of Madura Garments is broadening its horizon since 2000 by including variety of categories. Along with men's formal wears, the brand is now available in women's formal, club-wear as well as party wear. It witnessed sales totaling to Rs 3.75 billion last fiscal.

In addition to all this, the company, which is opening one new store each week, and targets to augment the number of its stores up to 135-140, by this year, from the current count of 105 outlets.

Fibre2fashion News Desk - India

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