JNY launches Empowering Your Confidence

07 Sep '10

4 min read

• Jones New York has enhanced their website with a dedicated Empowerment section featuring The Little Black Book of Career Advice, an Empowerment Journal featuring entries by Dee Dee Myers and featured bloggers, information on the Empowerment Fund, campaign images, Power Dressing videos from Lloyd Boston, and a Career Shop where you can shop head-to-toe power looks for the office. Jones New York has also added empowerment content to their Facebook and Twitter channels, including quarterly career chats with veterans dispensing career advice and answering career questions.

• Nationally, Jones New York has partnered with The Women's Conference -- one of the nation's leading conferences on women's issues and empowerment. Held in Long Beach, CA from October 24th through October 26th, the conference will focus on helping women become architects of change.

• Also nationally, Jones New York is embarking on an Empowering Your Style road show featuring exclusive JNY Style Guy, Lloyd Boston. The six-city tour kicks off at Fashion's Night Out in New York City on September 10th and will help women with wardrobe solutions that make them look and feel great.

• Locally in the New York metropolitan area, the campaign will intensify efforts in September 2010 with outdoor and newspaper advertising, street team engagement and the opening of a new shop experience at Macy's Herald Square.

Jones Apparel Group, Inc. is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites.

Jones New York

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