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Allen Solly AW collection unfurls new glam & stylish look
Sep '10
Allen Solly Autumn Winter'10 collection announces the new mantra of Fashion, Fun & Style for the super cool Allen Solly lovers. We take you to a new phase in fashion anywhere, with our widest selection of colors and patterns than ever before. The new casual diffusion line is a collection of everyday pieces that you have to have in your wardrobe, the pieces that matter every season. As we look forward to the end of 2010, the cooler weather, and all the layering and extra detail it allows us to work into our wardrobes.

Women's Wear:
The Allen Solly collection is aimed at the contemporary woman of today - a non-conformist with the zest for life. The collection straddles across outerwear, evening collection and fashion formals with a new flavor of casual collection.

Abstract and eclectic are key trends this season for dresses and tops with color injections in bright red, Flame Scarlet, Cherry Plum, yellow, navy, white and black on Graphic tees, Jeans, Jackets, Sweaters, Capris, Skirts, Jeggings, dresses, shirts, trousers and suits.

Men's Collection:
The collection predominantly is Casual, Trendy, Vibrant and young. The fits are slimmer and are sure to make you look young and lean. Allen Solly also has varied options for Workwear and Celebration. The look of the collection is very urban and cosmo and includes Graphic Tees, denims, jackets, shirts, trousers suits and party wear.

The huge collection of formal wear brings to you product like Overdyed & Uncrushable Elixir shirts and trousers etc, which is light weight with the biggest advantage that gets fresh new design tweak into yarn dyed patterns with superior wrinkle free properties. Checkout some cool cufflinks and watches which can jazz up your jackets or formal shirts.

Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colorful and vibrant place. Now it's coming with his new casual look. Originating from the large portfolio of international brands of Coats Viyella – UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of relaxed formal wear to India – bold and bright colors, concepts and patterns.

Allen Solly

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