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Paul & Shark in JV with Reliance to target Indian market
Sep '10
Italian sportswear brand Paul & Shark faces challenges, while striving to target the Indian men's garment sector. The company has entered in to 50:50 business partnership with Reliance Brands.

According to the President and Chief Executive Officer of Reliance Brands, Mr. Darshan Mehta, locating the appropriate site and creating the milieu to sell the brand, still continues to be demanding. Dearth of suitable retail outlets, throughout the country, can ruin chances of brand expansion and development.

The Italian brand, which established its 1,100 sq. ft. outlet in New Delhi's DLF Emporio, is likely to start another 15 outlets in the coming years. It plans to open another two stores very soon, one in Hyderabad and the other in Mumbai. This partnership will involve an investment of US $1.5 million.

Paul & Sharks has more than 200 outlets which sell garments for children, men and women, in cities like Paris, Milan, New York, Moscow, Dubai, Seoul and Shanghai across the globe. However, it is planning to launch only men's garment like shirts, pants, knitwear, outerwear etc. in India.

Reliance Brands informed that, ladies garments will be introduced in the future in the Indian market, as currently, these are produced in Italy.

Fibre2fashion News Desk - India

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