Home / Knowledge / News / Apparel/Garments / Benetton to reveal a new look of Paris store
Benetton to reveal a new look of Paris store
10
Sep '10
The Benetton megastore in Paris reopens on 16th September to reveal a new look designed by Piero Lissoni, where innovation goes hand-in-hand with history. Located in a Haussmann style 19th-century building overlooking Place de l'Opéra – a key destination for international shopping – the store rises through three floors. Its design concept successfully blends Benetton's innovation-driven identity, with the historical vibe of the French capital.

The renovation of the Paris store marks a new stage in the Benetton/Lissoni alliance. This international journey into style and progressiveness was launched in Istanbul in 2009, with a flagship store entirely designed by Lissoni. It continued in London with the prestigious Oxford Circus store, and will include further stores in striking buildings in major European cities, from Frankfurt to Milan, each expressing and interpreting the local culture.

As in London, the Paris revamp started with a sensitive restoration of the building's original features, emphasising the arched windows of the neoclassical facade, and enhancing the sense of rapport between the exterior and the interior. The renovated spaces elegantly highlight the characteristics of the collections: the lower ground floor houses the Benetton kids' collection; the ground floor is for Benetton women's collections; and Benetton woman and man are on the first floor.

“For the Paris store, we wanted a clean and refined design using simple, understated mediums: natural light, plain materials, clean lines and shapes, black, white,” said Piero Lissoni. “For me, light is an important structural element of the space, and is further emphasised by a palette that focuses on white, including the pure volumes of the perfectly technical, functional fittings.

The materials chosen for the store fittings are deliberately simple, yet exude powerful, sober tactile and decorative qualities. The use of sheet-metal boxes is extended to the fittings and screens, used for the window displays. The drawn sheet metal entirely covers the ceilings, giving a sense of uniformity and depth.”

All purposely designed by Lissoni (apart from the Bubble Rock sofa from Living Divani), the fittings take the shape of big metal or wooden boxes, wardrobes on castors, tables in natural shapes. Plus rail, shelf and hanging systems which resemble large, light, sophisticated 50s-style bookcases: a group of elements designed to present a neatly arranged showcase of Benetton apparel and accessories, the true features of the interior.

References to colour, an essential element in the Benetton identity, are never far away: on the back wall of the store, the name of the city is emphasized in the words United Colors of Paris written in black sheet metal and highlighted in pink neon.

Communication and aesthetic language – two of Benetton's distinguishing traits – are an integral part of the installation designed by Piero Lissoni: four poems and a story are represented, all by classic French authors, including Hymne à la Beauté and La Beauté by Baudelaire, Verlaine's l'Art Poétique and Marine, and Saint-Exupéry's famous tale The Little Prince. The quotations hang by the stairs, on a double-height wall, in the form of a bright installation of pink LEDs, offering a visible, elegant manifestation of French spirit and culture.

The Benetton Paris megastore revamp and the brand's partnership with Lissoni are part of Opening Soon…, a programme of sales network-oriented investments aimed at implementing new architectural and design concepts in the retail spaces of the world's major cities and in a number of cities that are icons of the world's transformation. The “new frontier” of Benetton stores debuted in 2009 with the Istanbul flagship store.

Benetton Group


Must ReadView All

Courtesy: Rieter

Textiles | On 22nd Aug 2017

Rieter unveils new generation of RDB-D 50 draw frame

Rieter, a producer of textile machinery and automobile components,...

Courtesy: Alizilla

Textiles | On 22nd Aug 2017

‘New Retail’ strategy Alibaba’s focus in next 15 years

Alibaba executive vice chairman Joe Tsai has said that the next 15...

Courtesy: Eurovet/ Interfiliere Shanghai

Textiles | On 22nd Aug 2017

Interfiliere Shanghai to focus on textile printing

Interfiliere Shanghai, the leading trade show for intimates,...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search