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Apparel market is 'Back on Track'
Sep '10
After two difficult years the Russian clothing market has heralded an impressive comeback. 18,300 “profashionals” visited the 15th CPM – Collection Première Moscow drawing to a close on Thursday. This means Eastern Europe's most important international fashion fair registers an 11% rise in visitor attendance against the previous year's event.

From Monday to Thursday exhibitors from 32 countries presented to the tune of 1,300 collections for Spring / Summer 2011 (+ 30% compared the event last year). Many of them spoke of a new spirit of optimism prevailing on the Russian market.

Summing up Carla Korn of Steilmann Osteuropa (who was represented at CPM with 15 collections in total including the likes of Steilmann, Apanage, Kapalua, UNQ and Stones) said: “We have won over an unexpectedly large number of new customers at CPM and are highly satisfied with the results. The trade fair was characterised by optimism and a feeling of new departures. We expect sales to continue to rise on the Russian market.”

Frederic Morand of the French label Georges Morand summarised: “This was the first time we presented a summer collection in Moscow and we had a very good fair with excellent results. The new design of the Premium Hall was highly accomplished as it moves business centrestage even better than before.”

“CPM has given impressive proof of its importance as by far the most important international order platform in Eastern Europe,” said Philipp Kronen, Managing Partner of fair organiser the Igedo Company on the last day of the fair, going on to say: “Just about all exhibitors plan to participate at CPM in February again and visitor satisfaction levels about the event have gone up yet again.”

The 16th CPM – Collection Première Moscow will be held at the Moscow Expocentr fair grounds from 21 to 24 February 2011.

Igedo Company GmbH & Co. KG

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