Home / Knowledge / News / Apparel/Garments / HadleyStilwell introduces new clothing line
HadleyStilwell introduces new clothing line
15
Sep '10
HadleyStilwell, a new Seattle-based designer and online retailer of women's clothing, is pleased to introduce a unique collection of dresses, shirts and jackets that are tailored to meet the needs of working mothers.

Named after Harris's daughter, the HadleyStilwell collection is for mothers seeking well-tailored pieces that integrate with their existing wardrobes. With just a quick change of accessories, women can achieve their professional look for the boardroom, without sacrificing comfort when they're relaxing at home on the weekends. HadleyStilwell clothes are the wardrobe staples women reach for – from the new, nursing mom who needs quick access to breasts for pumping, to the mother of young children who may find herself frequently running from desk to after-school activities each week.

The new collection was designed by mompreneur Holli Harris, who like many mothers before her returned to work after maternity leave shouldering new time constraints, competing priorities and a large dose of sleep deprivation.

Harris ducked out of meetings to pump; pumped in parking garages; and arrived at business dinners carrying the telltale black bag. She quickly understood why a joint study by the National Women's Health Resource Center and Medela breast pump company found that 32 percent of mothers in the U.S. stop breastfeeding 7 weeks after returning to work.

Caught in a constant quest for increased efficiency during work hours, Harris hit on the fact that in addition to the logistical challenge of pumping in cars and planes while in business attire, she was adding precious minutes to pump sessions by having to get undressed.

“If I can minimize the challenge of pumping, or nursing, at work through well-tailored designs that enable quick and discreet access to breasts -- and it helps new mothers to breastfeed that much longer -- then I've accomplished my goal. It's really much larger than the clothes – it's about empowering women to succeed at both career and motherhood,” Harris says.

Harris approaches the design process by creating clothes that women want to wear, and that just happen to accommodate nursing and pumping. Indeed, some early customers have been women who are not breastfeeding at all, but who simply like the design details, coordinating colors and knit fabrics.

“I test drove the Signature Dress and Jacket myself at a board meeting, and no one knew it was anything other than a suit,” Harris says. “When challenged, my female confidantes couldn't locate the hidden zippers. Then a few hours later I was in a plane bathroom pumping away in close quarters with clothes intact – mission accomplished!”

The HadleyStilwell collection is available online. The women modeling the clothes on the home page of the company's website are real mothers involved in various careers. HadleyStilwell profiles their stories, and offers their tips for working moms.

HadleyStilwell's website also is a resource for new moms who are looking for resources about breastfeeding after returning to work. A section called “Milk Notes” provides advice on nursing and pumping, including a chart of the breastfeeding phases; tips on presenting the business case for breastfeeding to your boss; and the art of pumping in a car. Visitors to the site can also sign up for weekly Milk Tweets via Twitter, through which Harris shares vetted sources for new mother information.

HadleyStilwell


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search