Home / Knowledge / News / Apparel/Garments / Lotto to widen retail presence in India
Lotto to widen retail presence in India
17
Sep '10
Lotto – The Italian sportswear brands is working towards increasing its presence in India, by widening its retail store presence and try to raise volumes.

India is an important marketing base with strong growth prospects, especially for the sportswear section. Lotto has an exclusive arrangement with Sports Lifestyle, to distribute their products in India.

In terms of sales turnover of Lotto, India occupies the third rank in Asia at present after Japan and China.

Sales in India are increasing at the rate of 40 percent annually. India is expected to be in parity with Japan in the next three year's time. Lotto recorded revenues of Rs 450 million in India in 2009-10.

Lotto is currently working on several areas as part of its growth strategy. The company is investing in marketing activities and setting up more retail stores throughout the country.

At present, Lotto has around 45 exclusive outlets which are expected to grow to 200 in three year's time. The parent company is going to extend its marketing support to its Indian subsidiary by investing US $10 million. Lotto spends around Rs 2 million to establish a new outlet.

Lotto was a well-known brand in India during the 1990's but it almost disappeared in the next decade. However, it reappeared in the Indian market again.

Lotto's alliance with its previous licensee failed as a result of which it was unsuccessful in creating a presence in the country till 2007. It was around the same year, when Sports Lifestyle was granted the exclusive Lotto license.

Currently, Lotto has renewed its contract with Sports Lifestyle for another 15 years, which shows its commitment towards India.

Fibre2fashion News Desk-India

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search